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Most people are afraid to negotiate, but that's simply because they lack the skills or tools. Negotiation can be learned and practiced, and this course on "The Art of Negotiation" is a comprehensive guide, whether you're just beginning or want to improve your negotiation strategies. You'll learn the basics of motivation and what drives the need for negotiation, different styles of conflict resolutions, and the role of authority and power. You'll also be taken step-by-step through the negotiation process, and learn techniques you can apply to achieve your goals so you can come out with a win-win solution for both parties.

There's a lot more to negotiation than just haggling over a price, as this course will show you. Behavioral factors like values, perception, and attitude can affect negotiation, as well as motivational factors, like what your needs are and your drive to get them satisfied. You'll also learn strategy and planning for negotiation, including goal-setting and information-gathering, and how to establish dominance. Improve negotiation skills with tactics and approaches — like using silence and emotional detachment, setting floors and ceilings, and the Salami approach — to get to a win-win result, and to build bridges for future negotiations. The only way to get better at negotiations is to do it, and this course will give you the confidence to jump right in.