ذكاء الأعمال

Do you know how to collect and use information about your business, and are you being as careful as you should be with that information? In this course on "Business Intelligence," you'll learn how to gather information and data about your business and industry, and how and why to use it to make informed business decisions. This course will not only define business intelligence, but will help you utilize business intelligence in hiring and recruiting — it’ll show you where you should watch out for information leaks as well.

The information your business has on hand about your customers, competitors, and industry can give you an enormous competitive advantage. But you also need to know how to protect that information. This course covers what business intelligence is and where it comes from, including how to use internal and external data and primary and secondary data. You'll learn how to go about developing new business intelligence, from networking to customer surveys, and how to protect it. (Did you know that you might be sharing proprietary information on public job boards?) Business intelligence can also be used in the succession planning process when there are personnel moves in the workplace. You'll come away from this course having a better understanding of what business intelligence is, and the advantages it can give to your business.