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Business Intelligence
Learn how to identify and develop business intelligencePreview the first lesson free — get full access to all 17 lessons.
Beginner Provider : Sharon Stalzer 7 chapters · 17 Lessons · 37m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
Do you know how to collect and use information about your business, and are you being as careful as you should be with that information? In this course on "Business Intelligence," you'll learn how to gather information and data about your business and industry, and how and why to use it to make informed business decisions. This course will not only define business intelligence, but will help you utilize business intelligence in hiring and recruiting — it’ll show you where you should watch out for information leaks as well.
The information your business has on hand about your customers, competitors, and industry can give you an enormous competitive advantage. But you also need to know how to protect that information. This course covers what business intelligence is and where it comes from, including how to use internal and external data and primary and secondary data. You'll learn how to go about developing new business intelligence, from networking to customer surveys, and how to protect it. (Did you know that you might be sharing proprietary information on public job boards?) Business intelligence can also be used in the succession planning process when there are personnel moves in the workplace. You'll come away from this course having a better understanding of what business intelligence is, and the advantages it can give to your business.
What You'll Learn
- Define business intelligence and identify its key characteristics
- Identify the different sources business intelligence can come from
- Distinguish between internal and external data, and between primary and secondary sources
- Discover new ways to uncover information and data related to your industry
- Protect your business intelligence by rewording job postings and job announcements
- Apply business intelligence to recruitment, hiring, and succession planning
Key Takeaways
- Business intelligence is information and data a business gathers about its customers, competitors, and industry to make informed decisions and gain a competitive advantage.
- Business intelligence can be developed through methods such as networking and customer surveys.
- Businesses may unintentionally share proprietary information on public job boards, so job postings should be worded carefully to protect that information.
- Business intelligence can support hiring, recruiting, and the succession planning process during personnel moves.
- Protecting business intelligence includes recognizing the necessity of intellectual property.
Frequently Asked Questions
What is this Business Intelligence course about?
It defines what business intelligence is, where it comes from, and how to gather and use information and data about your business and industry to make informed business decisions, while also covering how to protect that information.
Who can benefit from this course?
It is suited to people who want to learn how to collect, use, and protect information about their business, customers, competitors, and industry to gain a competitive advantage.
What topics and skills does the course cover?
It covers defining business intelligence and its characteristics, identifying B.I. sources, internal vs. external data, primary vs. secondary data, developing new business intelligence through networking and customer surveys, intellectual property, and using business intelligence in recruitment, hiring, and succession planning.
How does the course address protecting business intelligence?
It shows where to watch out for information leaks, including how you might share proprietary information on public job boards, and how to protect your business intelligence by rewording job postings and recognizing the necessity of intellectual property.
How is the course structured?
The course is organized into lessons that progress from an Introduction and Defining Business Intelligence through identifying sources, data types, intellectual property, networking, and applications, ending with a Conclusion.
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Project Management Institute (PMI®)
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Society for Human Resource Management (SHRM®)
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KnowledgeCity is approved by SHRM as a Recertification General Provider to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). By taking the courses approved by SHRM, KnowledgeCity can award SHRM Professional Development Credits (PDCs) for HR knowledge and competency programs related to the SHRM Body of Applied Skills and Knowledge™ (the SHRM BASK™).
