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This course is designed for managers who need to look beyond day-to-day tasks and understand how they can best contribute to their organization.
It covers basic strategic management and provides tools for success, including key elements of business strategy, operational effectiveness versus organizational success, Porter's corporate and competitive strategies and strategic positioning, Mintzberg's strategic schools of thought, insight-based approaches, Tovstiga's strategic thinking framework, SWOT and PESTLE analysis, Porter's Five Competitive Forces, value chain activities, competence-based strategic management, key success factors, strategic development of talent, and strategic innovation.
The course builds skills in strategic planning, strategic thinking, strategic decision making, strategic analysis, and strategic management at a professional level.
The course teaches SWOT analysis, PESTLE analysis, Porter's Five Competitive Forces, the value chain, Mintzberg's strategic schools of thought, Tovstiga's strategic thinking framework, and Wood's Five Phases of Strategic Innovation.