商业智能
了解如何识别和开发商业智能课程简介
Do you know how to collect and use information about your business, and are you being as careful as you should be with that information? In this course on "Business Intelligence," you'll learn how to gather information and data about your business and industry, and how and why to use it to make informed business decisions. This course will not only define business intelligence, but will help you utilize business intelligence in hiring and recruiting — it’ll show you where you should watch out for information leaks as well.
The information your business has on hand about your customers, competitors, and industry can give you an enormous competitive advantage. But you also need to know how to protect that information. This course covers what business intelligence is and where it comes from, including how to use internal and external data and primary and secondary data. You'll learn how to go about developing new business intelligence, from networking to customer surveys, and how to protect it. (Did you know that you might be sharing proprietary information on public job boards?) Business intelligence can also be used in the succession planning process when there are personnel moves in the workplace. You'll come away from this course having a better understanding of what business intelligence is, and the advantages it can give to your business.
您将学到的内容
- 定义商业智能并识别其关键特征
- 识别商业智能可能来自的不同来源
- 区分内部数据与外部数据，以及一手来源与二手来源
- 发现挖掘与所在行业相关的信息和数据的新方法
- 通过重新措辞招聘启事和职位公告来保护您的商业智能
- 将商业智能应用于招募、聘用和继任规划
关键要点
- 商业智能是指企业收集的有关其客户、竞争对手和所在行业的信息和数据，用以做出明智决策并获得竞争优势。
- 商业智能可以通过人脉拓展和客户调查等方法来获取。
- 企业可能会无意中在公开招聘平台上泄露专有信息，因此招聘启事的措辞应当谨慎，以保护这些信息。
- 在人员变动期间，商业智能可以为聘用、招募和继任规划流程提供支持。
- 保护商业智能包括认识到知识产权的必要性。
常见问题
这门商业智能课程讲什么？
本课程界定了什么是商业智能、它来自何处，以及如何收集和利用有关您的企业和行业的信息和数据以做出明智的商业决策，同时还涵盖了如何保护这些信息。
谁能从这门课程中受益？
本课程适合那些希望学习如何收集、利用和保护有关其企业、客户、竞争对手和行业的信息，以获得竞争优势的人群。
课程涵盖哪些主题和技能？
课程涵盖定义商业智能及其特征、识别商业智能来源、内部数据与外部数据、一手数据与二手数据、通过人脉拓展和客户调查获取新的商业智能、知识产权，以及在招募、聘用和继任规划中运用商业智能。
本课程如何讲解保护商业智能？
课程指出了需要警惕信息泄露的环节，包括您可能如何在公开招聘平台上泄露专有信息，以及如何通过重新措辞招聘启事和认识到知识产权的必要性来保护您的商业智能。
课程是如何编排的？
本课程组织为多个课时，从引言和定义商业智能开始，逐步推进到识别来源、数据类型、知识产权、人脉拓展和应用，最后以结论收尾。
