المبيعات الاستراتيجية لمديري الحسابات

Contrary to old sales practices, there is no "one-size-fits-all" approach to marketing. This “Strategic Sales for Account Managers” course will teach you exactly that. Through this course, you will be able to see the different parts of marketing and sales that produce profit. You’ll also learn ways to profile and identify your target customers, including their behavior in the organization, your target organization's culture, and their behavior in buying.

Discover how to identify the decision maker in the organization and how to establish a rapport and influence with the gatekeeper so you can walk past them and on to the decision maker. By learning how to strategically approach key accounts and to influence gatekeepers, you can exceed expectations and boost your performance metrics. You will also learn the aspects of strategic sales, such as account planning, research, customer satisfaction, negotiation, time management, motivation, and successful account management — and how these can be used to go above and beyond your metrics.