危机沟通

Will your company be prepared for a crisis when — not if — it happens? This course on "Crisis Communication" will guide you through the role of communication in crisis response. You’ll learn how to build a crisis communication team, and what documents and contacts you should have prepared as you build your crisis communication plan. You’ll learn about the role social media plays, and common crisis communication mistakes to avoid. Above all, this course will help you better understand the importance of communicating during a crisis, and better prepare your workplace for the inevitable.

Whether it be a data breach, market crash, or sudden change in leadership, one of the most important things you'll need to manage during a crisis is communication. Do you have an early warning system in place, and have you been practicing responses to possible crises? Do you know the five stages of crisis management? Do you know what to say to the media, and do you have a designated spokesperson? This course on crisis communication covers this and more, as it helps you build an action plan for both internal and external communication before, during, and after a crisis. You'll come away from this course knowing how to lead your team as you manage, control, and recover from a crisis.