Enjoying the preview?
This is the free first lesson. Get full access — request a demo or sign in.
Crisis Communication
Learn how to prepare for potential crisesPreview the first lesson free — get full access to all 22 lessons.
Advanced Provider : Jeff Ritter 8 chapters · 22 Lessons · 43m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
Will your company be prepared for a crisis when — not if — it happens? This course on "Crisis Communication" will guide you through the role of communication in crisis response. You’ll learn how to build a crisis communication team, and what documents and contacts you should have prepared as you build your crisis communication plan. You’ll learn about the role social media plays, and common crisis communication mistakes to avoid. Above all, this course will help you better understand the importance of communicating during a crisis, and better prepare your workplace for the inevitable.
Whether it be a data breach, market crash, or sudden change in leadership, one of the most important things you'll need to manage during a crisis is communication. Do you have an early warning system in place, and have you been practicing responses to possible crises? Do you know the five stages of crisis management? Do you know what to say to the media, and do you have a designated spokesperson? This course on crisis communication covers this and more, as it helps you build an action plan for both internal and external communication before, during, and after a crisis. You'll come away from this course knowing how to lead your team as you manage, control, and recover from a crisis.
What You'll Learn
- Understand the role of communication during a crisis and how to manage internal and external communication before, during, and after one
- Build a crisis communication team and prepare the documents and key contacts needed for a crisis communication plan
- Articulate the five stages of crisis management and identify potential problems through risk assessment and an early warning system
- Develop actionable crisis communication strategies and build flexibility into your plan
- Apply the role of social media during a crisis and recognize common crisis communication mistakes to avoid
- Manage damage control, navigate post-crisis challenges, and review your crisis communication response
Key Takeaways
- Communication is one of the most important things to manage during a crisis, whether it is a data breach, market crash, or sudden change in leadership.
- A crisis communication plan should include a designated spokesperson, prepared documents, and key contacts, with an early warning system and practiced responses in place.
- Crisis management follows five stages, and the course helps learners articulate them.
- Social media plays a role in crisis communication, and there are common crisis communication mistakes to avoid.
- The course helps learners build an action plan for both internal and external communication before, during, and after a crisis.
Frequently Asked Questions
What does this Crisis Communication course cover?
It covers the role of communication in crisis response, how to build a crisis communication team, the documents and contacts to prepare, crisis communication plans, an early warning system, risk assessment, the five stages of crisis management, the role of social media, common crisis communication mistakes, damage control, and post-crisis challenges and review.
What will I be able to do after taking this course?
You will come away knowing how to lead your team as you manage, control, and recover from a crisis, and how to build an action plan for both internal and external communication before, during, and after a crisis.
Does the course address social media and media communication?
Yes. It covers the role social media plays during a crisis, as well as what to say to the media and having a designated spokesperson.
What topics are mistakes and recovery focused on?
The course covers common crisis communication mistakes to avoid (what not to do during a crisis), damage control, post-crisis challenges, and reviewing your crisis communication response.
