(upbeat music) To give the right impression to your reader, there are many elements to keep in mind when crafting a professional email. In the following lessons, you'll learn how to write an appropriate subject line, formal greeting and introduction, as well as the importance of using a professional email address. Besides your name and email address, the subject line is one of the first and only things a recipient will see when your email arrives in their inbox. Recipients make the decision to open immediately, open later, or ignore based on the subject line. A subject line that is clear, direct, and meaningful will encourage your reader to pay attention to your information. The most effective subject lines summarize the content of the email in as few words as possible. If the email covers several topics, then it may reference the most important message. For example, if you send an email that covers several scheduled meetings for the week and an important message about budgeting, then your subject line could read, weekly schedule plus important update on budgeting. Subject lines help people manage their time and prioritize certain tasks by helping them decide when to read and respond to emails. You can make use of capital letters and punctuation to emphasize parts of a subject line and convey the most important message. In some email servers, it is also possible to tag an email as time sensitive, urgent, or important. If you choose to use these tags, it is important that these emails are marked correctly. Marking every email important may cause readers to start ignoring these tags. If your email includes an important attachment or shared link, then you may also want to mention this in the subject line. People are more likely to open an email if they know it will provide a helpful resource. Emails that require certain actions such as an immediate response or a phone call can inform recipients of this in the subject line and then repeat this information in the body of the email. This ensures that the reader understands what is expected of them even before opening the email.