سلوك المستهلك

This “Consumer Behavior” course will teach you how to target and serve your customers faster and more effectively than ever before. Understanding the reasons behind how and why consumers behave and how they make decisions will make you an effective business person, and these lessons will provide you with the vital skills that go into this process.

Learn how to conduct customer research using a variety of methods and understand the factors that influence a customer’s choice of what to buy. Explore the key concepts and strategies of developing strong customer relationships and maintaining their commitment to the products and services that you provide. Plus, learn how to deal with dissatisfied customers, and the best ways to maintain customer satisfaction. This course will give you insights on how customer motivation and personality affects marketing, and it will help you learn how to see, understand, and impact the key variables driving customer behavior.