WhatsApp Business: WhatsApp API

Name: WhatsApp Business: WhatsApp API
Author: Dallas Pierce

Learn the features of WhatsApp API

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Course: On-Demand

Hello. My name is Dallas Pierce, and in these lessons you will learn about WhatsApp Business Platform which is formerly known as WhatsApp API. You will learn about the differences between WhatsApp Business and WhatsApp Business Platform so that you can make an informed decision about which product is best for your business. WhatsApp offers two products for your business WhatsApp Business and WhatsApp Business Platform. Both are amazing products that can help you grow your business. WhatsApp business platform is known by many as WhatsApp? API. API is an application programming interface that allows different applications to communicate with each other. WhatsApp Business Platform uses this type of technology to help medium to large businesses communicate with customers worldwide? Let's dive in and learn more about WhatsApp Business Platform in the search bar of your browser type Business Whatsapp. com. Then hover over Products and select Business Platform. WhatsApp Business Platform allows you to have integration with your existing technology? You are able to message with your customers in an innovative way. WhatsApp Business Platform makes it easy for customers to reach out to you? Through WhatsApp? You are able to have two way conversations with your customers through different marketing and sales campaigns. The use of API technology allows you to create engaging chat experiences that include interactive call to actions, product lists, as well as the ability for you to integrate different types of media. The advanced notification settings allow you to share important information with your customers, including order confirmations and shipment updates, as well as appointment availability. Promoting your product has never been easier than it is with this API technology. It feels more personal to your customer. You will have the ability to upsell and cross sell, as well as re engage with customers who never completed an order. Customers can easily browse your products and place an order directly from the app. WhatsApp Business Platform allows you to scale your business and increase efficiency? You have the ability to have automated conversational flows as well as route conversations when you have staff available to help. WhatsApp Business Platform also integrates with your existing customer relationship management software programs? Let's take a look at the flexible conversation based pricing. Scroll back to the top of the page and hover over products, then select Pricing. WhatsApp Business Platform has flexible conversation based pricing designed to meet the needs of your business? In order to create an account, you will want to contact the sales team by clicking here or by contacting a business solution. Provider approval is needed to create a Business Platform account. The flexible pricing allows you to receive 1000 free conversations each month. When customers reach out to you through an ad, you are able to converse with that customer for free for the first 72 hours period. Conversation based pricing is based on four different types of conversations. As a business, you are charged per 24 hours conversation and the rates vary based on the category of the conversation. The first category is marketing and as you can see, this is all about your business, products and services. Utility conversations relate to specific transactions. Authentication conversations relate to ensuring that a customer has an online experience that is secure. These type of conversations may include account, registry, recovery or possible security challenges. The fourth type of conversation are service conversations. These are initiated by the customer and generally involve some sort of inquiry. In this next area you will be able to understand more about the different rates based on currency or regions. As you can see, what app business Platform offers an advanced solution to help you scale your business and become more efficient. Stay tuned for the next lesson where I discuss the differences between WhatsApp business and WhatsApp business platform. Thanks for watching.

Essential Provider : Dallas Pierce 3 Lessons · 11m in Arabic, German, English, Spanish, French, Portuguese, Chinese

Course Description

WhatsApp Business is used by more than 2 billion users throughout the world. There are two products that you can choose for your business: WhatsApp Business and WhatsApp Business Platform. Both are amazing products that can help you grow your business. WhatsApp Business Platform is also known as WhatsApp API. API is an application programming interface that allows different applications to communicate with each other. WhatsApp Business Platform uses this technology to help medium to large businesses communicate with customers worldwide.

In these lessons on what is WhatsApp Business Platform, you will learn about this dynamic product and how it differs from WhatsApp Business. We will explore the cost differences, the interface each platform is designed for, and which platform makes sense for your business type. You will also learn the calling capabilities, how to verify an account as an official business, how many customers you can broadcast a message to, and limitations on messages and the number of users. By the end of these lessons, you will be equipped to decide which product will provide the best solution for your business.

What You'll Learn

Understand the features of the WhatsApp Business Platform (WhatsApp API)
Differentiate between WhatsApp Business and WhatsApp Business Platform
Distinguish which product is right for your business type
Explore the cost differences and the interface each platform is designed for
Identify calling capabilities, account verification, broadcast limits, and message and user limitations

Key Takeaways

WhatsApp Business is used by more than 2 billion users throughout the world.
There are two products to choose from for your business: WhatsApp Business and WhatsApp Business Platform.
WhatsApp Business Platform, also known as WhatsApp API, uses application programming interface technology to let medium to large businesses communicate with customers worldwide.
The course covers cost differences, the interface each platform is designed for, calling capabilities, how to verify an account as an official business, broadcast reach, and limitations on messages and the number of users.
By the end of the lessons, you will be equipped to decide which product provides the best solution for your business.

Frequently Asked Questions

What is the WhatsApp Business Platform (WhatsApp API)?

WhatsApp Business Platform, also known as WhatsApp API, is a product that uses application programming interface technology to help medium to large businesses communicate with customers worldwide.

Who is this course for?

It is suited to those deciding between WhatsApp Business and WhatsApp Business Platform, including medium to large businesses, since the platform is designed to help them communicate with customers worldwide.

What does this course cover?

It covers what the WhatsApp Business Platform is and how it differs from WhatsApp Business, including cost differences, the interface each platform is designed for, calling capabilities, how to verify an account as an official business, how many customers you can broadcast a message to, and limitations on messages and the number of users.

What will I be able to do after completing the lessons?

By the end of the lessons, you will be equipped to decide which product will provide the best solution for your business.

What topics do the lessons include?

The lessons include What Is WhatsApp API?, WhatsApp Business vs. WhatsApp API, and What's Right for Your Business?