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Introduction to Predictive Analytics

Avoid common pitfalls when interpreting statistical data
Preview the first lesson free — get full access to all 5 lessons.
Course: On-Demand
Intermediate Provider Mary Margaret Chantré  5 Lessons ·  13m  in Arabic, German, English, Spanish, French, Portuguese, Chinese 

Course Description

By reviewing and understanding data, we can use predictive analytics to identify patterns in behavior and make more effective and strategic decisions. Predictive analytics is a branch of data science that uses statistical models and machine learning techniques to predict future outcomes based on historical data. It can also be used to predict the likelihood of particular events occurring. Predictive analytics is used in a variety of industries.

In these lessons, we’ll identify what predictive analytics is, how it is used, and the importance of having accurate data. You will gain an understanding of statistical inference, which is a process that allows analysts to make predictions about future outcomes by analyzing patterns and trends in the data. We’ll also discuss common pitfalls in interpreting statistical arguments, such as overfitting, underfitting, and bias, and how to avoid them. Predictive analytics is important because it allows businesses to make data-driven decisions based on predictive models giving them an edge when mitigating potential risks and maximizing profits.

What You'll Learn

  • Recall the different methods for performing predictive analytics
  • Identify the most popular statistical models used for inference
  • Explain common pitfalls in interpreting statistical arguments and how to avoid them
  • Understand statistical inference as a process for making predictions about future outcomes
  • Describe what predictive analytics is and how it is used across industries

Key Takeaways

  • Predictive analytics is a branch of data science that uses statistical models and machine learning techniques to predict future outcomes based on historical data.
  • By reviewing and understanding data, predictive analytics can identify patterns in behavior and support more effective and strategic decisions.
  • Statistical inference is a process that allows analysts to make predictions about future outcomes by analyzing patterns and trends in the data.
  • Common pitfalls in interpreting statistical arguments include overfitting, underfitting, and bias, which the course explains how to avoid.
  • Predictive analytics lets businesses make data-driven decisions that help mitigate potential risks and maximize profits.

Frequently Asked Questions

What is predictive analytics according to this course?

It is a branch of data science that uses statistical models and machine learning techniques to predict future outcomes based on historical data, and it can also be used to predict the likelihood of particular events occurring.

What topics does this course cover?

The course covers what predictive analytics is and how it is used, the importance of having accurate data, statistical inference, and common pitfalls in interpreting statistical arguments such as overfitting, underfitting, and bias, and how to avoid them.

What will I be able to do after taking this course?

You will be able to recall the different methods for performing predictive analytics, identify the most popular statistical models used for inference, and explain the most common pitfalls and how to avoid them.

Why is predictive analytics important?

It allows businesses to make data-driven decisions based on predictive models, giving them an edge when mitigating potential risks and maximizing profits.

What lessons are included in this course?

The lessons are Introduction, What are Predictive Analytics?, Understanding Statistical Inference, Common Pitfalls in Interpreting Statistical Arguments, and Test Your Knowledge.

Professional Certifications and Continuing Education Units (CEUs)

Project Management Institute (PMI®)

Professional Development Units (PDUs): 0.25

Certification Program Categories:
Ways of WorkingPower SkillsBusiness Acumen

KnowledgeCity has been reviewed and approved by the PMI® Authorized Training Partner Program. Users can maintain your PMI credentials by earning PDUs from KnowledgeCity qualified courses in Project Management, Business Management, Leadership and many others.

Society for Human Resource Management (SHRM®)

Professional Development Credits (PDCs): 0.25

Certification Program Categories:
Leadership & NavigationBusiness AcumenConsultationGlobal MindsetEthical PracticeRelationship ManagementAnalytical AptitudeCommunicationDiversity, Equity & Inclusion

KnowledgeCity is approved by SHRM as a Recertification General Provider to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). By taking the courses approved by SHRM, KnowledgeCity can award SHRM Professional Development Credits (PDCs) for HR knowledge and competency programs related to the SHRM Body of Applied Skills and Knowledge™ (the SHRM BASK™).