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Growth Strategy and Growth Planning
Learn how to use the best growth strategies for your organizationPreview the first lesson free — get full access to all 7 lessons.
Advanced Provider : Laura Portolese 7 Lessons · 15m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
A business’s growth plan can be a roadmap for it to expand through partnerships, mergers, or acquisitions. To develop your own growth strategy, you’ll want to learn the different methods organizations can use and create tactical plans for growth by learning the basics of strategic planning. Understanding market growth strategies like market penetration, channel expansion, and market development are also key to keeping existing customers and attracting new ones.
In these lessons on Growth Strategy and Growth Planning, you’ll learn the many strategies available for a company that wants to focus on growth. You’ll also be able to identify and name each of the strategies, such as the variety of market growth strategies. The lessons will explore the value of strategic partnerships in terms of a growth strategy and talk about some of the associated pitfalls. By the end of these lessons, you’ll be able to identify organic growth strategies.
What You'll Learn
- Describe the various market growth strategies, including market penetration, channel expansion, and market development
- Discuss organic and inorganic growth strategies
- Identify and name each of the growth strategies a company can use
- Evaluate the value of strategic partnerships as part of a growth strategy, along with their associated pitfalls
- Explain growth through partnerships, mergers, and acquisitions
- Create tactical plans for growth using the basics of strategic planning
Key Takeaways
- A business's growth plan can serve as a roadmap for expanding through partnerships, mergers, or acquisitions.
- Market growth strategies such as market penetration, channel expansion, and market development are key to keeping existing customers and attracting new ones.
- Developing a growth strategy involves learning the different methods organizations can use and creating tactical plans based on the basics of strategic planning.
- Strategic partnerships carry value for a growth strategy but also have associated pitfalls.
- The course covers both organic and inorganic growth strategies.
Frequently Asked Questions
What growth strategies does this course cover?
It covers the many strategies available for a company focused on growth, including market growth strategies such as market penetration, channel expansion, and market development, as well as strategic partnerships, acquisitions and mergers, and organic and inorganic growth.
What will I be able to do after completing this course?
You will be able to describe the various market growth strategies, discuss organic and inorganic growth strategies, identify and name each of the strategies, and identify organic growth strategies.
Does this course address strategic partnerships?
Yes. The lessons explore the value of strategic partnerships in terms of a growth strategy and discuss some of the associated pitfalls.
What topics are included in the lessons?
The lessons include an Introduction, Market Growth Strategies, Strategic Partnerships, Acquisitions and Mergers, Organic and Inorganic Growth, Strategic Planning, and a Test Your Knowledge section.
How does the course connect growth strategy with planning?
It teaches the basics of strategic planning so you can create tactical plans for growth, and treats a business's growth plan as a roadmap for expanding through partnerships, mergers, or acquisitions.
