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Corporate Global Strategy
Learn how to run your company and create competitive advantage on a global scalePreview the first lesson free — get full access to all 6 lessons.
Advanced Provider : Joseph Rice 6 Lessons · 15m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
KnowledgeCity’s lessons on Corporate Global Strategy are all about globalization and global business strategies. In these lessons, we will talk about how globalization influences a corporation's strategy and competitive understanding. We will wrap up with a discussion on how to enter a foreign marketplace and discuss some successful strategies for doing business that multinational corporations use.
Globalization is the term used for the growing interdependence between nations and cultures. No matter the company size or industry, there will be some aspect of international business that a company will be part of in the modern world. Examples of this include overseas supply chains, manufacturers, and employees from another country or culture. This is why looking at your business from a global perspective becomes such an important part of your corporate strategy.
Next, these lessons will help you understand national competitive advantage with an emphasis on Porter’s Diamond Model of National Advantage.
What You'll Learn
- Explain globalization and how it influences corporate strategy and competitive understanding
- Identify market entry strategies for entering a foreign marketplace
- Understand national competitive advantage with an emphasis on Porter's Diamond Model of National Advantage
- Explain Porter's four attributes of national advantage
- Describe strategies used by multinational corporations to do business successfully across borders
Key Takeaways
- Globalization refers to the growing interdependence between nations and cultures.
- Regardless of company size or industry, businesses today engage in some aspect of international business, such as overseas supply chains, manufacturers, and employees from another country or culture.
- Viewing a business from a global perspective is an important part of corporate strategy.
- National competitive advantage can be understood through Porter's Diamond Model of National Advantage and its four attributes.
- The course covers how to enter a foreign marketplace and the strategies multinational corporations use to do business successfully.
Frequently Asked Questions
What does this course cover?
It covers globalization and global business strategies, including how globalization influences corporate strategy and competitive understanding, national competitive advantage with an emphasis on Porter's Diamond Model, how to enter a foreign marketplace, and strategies used by multinational corporations.
What will I learn about Porter's model?
You will learn to understand national competitive advantage with an emphasis on Porter's Diamond Model of National Advantage and explain Porter's four attributes.
What topics do the lessons include?
The lessons include an Introduction, How Globalization Influences Corporate Strategy, Understanding National Competitive Advantage, Entering a Foreign Market, Strategies Used by Multinational Corporations, and a Test Your Knowledge section.
Who is this course relevant to?
It is relevant to those involved in international business, as the course notes that no matter the company size or industry, there will be some aspect of international business a company will be part of in the modern world.
Professional Certifications and Continuing Education Units (CEUs)
Society for Human Resource Management (SHRM®)
Professional Development Credits (PDCs): 0.5
KnowledgeCity is approved by SHRM as a Recertification General Provider to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). By taking the courses approved by SHRM, KnowledgeCity can award SHRM Professional Development Credits (PDCs) for HR knowledge and competency programs related to the SHRM Body of Applied Skills and Knowledge™ (the SHRM BASK™).
