Google Analytics: Audience and Acquisition Reports

Name: Google Analytics: Audience and Acquisition Reports
Author: Christopher Pittman

Learn to access various reports for your website

Preview the first lesson free — get full access to all 7 lessons.

Course: On-Demand

This is Google Analytics audience report. Google homepage on the left side here. We can go to audience report. It's gonna break down contrary geographics, your interests and what devices. Even some of the behavior. Even though behaviors covered in another report. It will touch on that. So there are overlaps between these particular reports sometimes in a lot of different factors. So let's get into this audience overview report. And let's take a look at these sections and discuss this in a little bit of detail. Because this is something that you really need to understand. So, we've got users, we've got new users. We've got sessions. And as we've explained before. A user is a visitor to the site. Leaves the site and then returns within 30 minutes or stays on the site for more than 30 minutes, it will start a new session. New users are the amount users that have not visited this site before. Or this may also be users that have deleted all of their tracking cookies. And, now they're coming back to our sites after deleting their tracking cookies. So Google Analytics works a lot of ways by the Java script code that's embedded in the website. It actually puts a small piece of code in the user as they go through the website. And it identifies that code as a returning user when they return to the website. Now, if they're using a different device, browser, let's say they search your website from their house. And then they opened the browser again and they're connected to elaborate wifi or a where a McDonald's wifi. Google would see this as a new user in most cases. There are some ways to set that where it's more narrowed in on identifying that particular user. And that's, cross device tracking. And we'll get into that a little bit later. But that sessions. And then we've got the number of sessions per user. So if you had a website that encouraged visitors to come back for multiple times. Then you would expect to see this number higher. Next we have page views. And this is the total number of pages that were opened in your website. So, one visitor can open multiple pages. I think you can see that here. And in pages per session is 4.5. And that's just this number divided by the number of users. And that's where they get that number from. Your average session duration is how often your customers stay on your website. And in your bounce rate as we discussed before, if a customer comes to your website lands on a single page and leaves without clicking or interacting in any way with your website, it's considered a bounce. So, typically the lower your bounce rate the better. This is under 50% bounce rates. So that's actually pretty good for an e-commerce store. Over here, we've got our graphics. One of the things Google Analytics does amazing. Making complex information as simple to understand at a glance as possible. So we can see that our pages per sessions pretty level, our page views have had a little bump, per sessions have had a little, just a little bump across through here. So, if there was anything I wanted to investigate it would probably be that there. As to why we had that little bump. And you can do that by actually digging into these reports. So we'll get into this in just a minute. Next over here, we've got our new and returning users as a pie graph. So you can see what percentage users and you can see the majority of users right now. And then we can go and see, you know, is it US? We've got other countries here. And we can switch this to countries. Okay, US, India. Our language. We can even dial into city. If we're looking at particular what cities are driving the most traffic for us. We can click through and look at browsers. So Chrome, Firefox right here. And we can look at operating systems. So, are we using a Microsoft operating system Windows, Android, iOS, as you can see. Even PlayStation and Xbox actually show up in this list. So, it's something to keep in the back of your mind somewhere. That gaming consoles can search the internet. So we want to make sure that our website functioning properly for things like X-Box, PlayStation. Especially if we're doing e-commerce or anything with e-commerce gaming or doing any marketing toward e-commerce gaming. We wanna make sure that our websites are optimized for that. So, kind of have to look at, you know, Microsoft. You got to look at, you know, Windows. You gotta look at Android, you gotta look at your iOS. So you've got to actually look at your mobile devices now. Google is actually went to a mobile first indexing as of March, 2021. Google's went to a mobile first indexing. So, we're gonna wanna make sure that our Android and iOS functionalities are in the website accordingly and that it's functioning properly. And the only way to check that, is to you know, pull over to this report and actually look and see how many users I've had and what's my percentage of users for mobile device. And then service provider. This is really not something that you'll ever use. But, sometimes it'll come up Cox, Comcast, your major bale internet, all right. And then we've got mobile underneath. And this just breaks out for us of the mobile devices, what systems were used. So if it's an Android, Macintosh in the mobile, it's probably your tablets. Always expect some tablet traffic on our websites. But for the most part, it's mobile devices are gonna be really, really a large percentage. And then, you have desktops. Again, the service provider you really don't need it. But, what we do need to check here is the screen resolution. This is something that's critical for understanding how your website's performing on mobile. So when we build the website for desktop we're probably building it at 1200. But four screens, it's gonna be about 400. So we're gonna want to think about these ratios and think about these numbers when we do our website development and make sure that we're performing properly across all of these screen resolutions. And that's where having reactive website actually matters. A website that will form itself to function properly on all these different formats. Cause as you can see, we've got some that are 400 by 896. And then I've got some screen resolutions that are you know, 360 by 780. So, that's a significant difference. Not even in width but also in the height of the screen. So it's something to be mindful of. This has been the audience overview in Google Analytics.

Beginner Provider : Christopher Pittman 7 Lessons · 43m in Arabic, German, English, Spanish, French, Portuguese, Chinese

Course Description

An audience report shows the geographics, interests, devices, and behaviors of your site users. It shows the number of sessions, page views, and duration. This information is useful when you’re optimizing your site for your target audience or trouble shooting for issues. For example, if your bounce rate is high, you can determine what your most common exit page is and work to fix this problem. You can use data about your active users to show growth and changes over time. When you enable demographics, you can see the age and gender of your users to see if you’re reaching your target demographic. When you want to expand your product or services, it’s helpful to see your users’ interests, language, and location.

In this course, you will learn how to review audience and acquisition reports. You will also learn how to review your active users and their demographics, interest, and geo location data. By the end of this course, you will know how to use this data to make effective decisions about your site.

What You'll Learn

Review audience and acquisition reports in Google Analytics
Identify user data such as geographics, interests, devices, and behaviors
Analyze active users and demographics including age and gender
Examine users' interests, language, and geo location data
Apply Google Analytics reports to optimize and troubleshoot your website
Use report data to make effective decisions about your site

Key Takeaways

An audience report shows the geographics, interests, devices, and behaviors of your site users, along with the number of sessions, page views, and duration.
Audience data is useful when optimizing your site for your target audience or troubleshooting issues, such as identifying a common exit page when bounce rate is high.
Active user data can be used to show growth and changes over time.
Enabling demographics lets you see the age and gender of your users to check whether you are reaching your target demographic.
Reviewing users' interests, language, and location is helpful when expanding your products or services.

Frequently Asked Questions

What will I learn in this course?

You will learn how to review audience and acquisition reports, review your active users and their demographics, interests, and geo location data, and use this data to make effective decisions about your site.

What topics or lessons does this course cover?

The course covers Audience Report, Active Users, Demographics, Interests, Geo Location Data, and Acquisition Report (Parts 1 and 2).

What is an audience report?

An audience report shows the geographics, interests, devices, and behaviors of your site users, including the number of sessions, page views, and duration.

How can audience data help me troubleshoot my site?

It helps you optimize your site for your target audience and troubleshoot issues; for example, if your bounce rate is high, you can determine your most common exit page and work to fix the problem.

What skills does this course help build?

It supports skills in analytics, audience analysis, audience measurement, Google Analytics, web analytics, and Google Analytics certification.