(uplifting music) Understanding best practices for business emails can help you communicate more effectively at work. In the following lessons, you'll learn the difference between email actions, such as reply, reply all, carbon copying, blind carbon copying, forwarding, and using attachments. We'll also cover cultural sensitivity, avoiding inappropriate humor, respecting confidentiality, following company emailing policies, reviewing emails before sending, and responding appropriately. Technological development has made it possible for more organizations to expand and do business internationally. Workplace dynamics are constantly changing as people become more aware of social issues and learn how to recognize and respect different cultures among employees and clients. In an effort to respect people with different backgrounds, experiences, and identities, it is important to integrate policies that reflect inclusivity in business communications. When sending a business email to someone who follows a different set of cultural guidelines, it is a good idea to have a basic understanding of the recipient's values and expectations, especially as it relates to business. This can help you avoid any misunderstandings that might confuse or offend them. Being mindful of differences instead of pretending that they don't exist can help you relate to another person on a more authentic level. There are two different types of business cultures, high context and low context. High-context business cultures value trust, interpersonal relationships and group harmony. When communicating with a business person from this culture, they may wish to understand who you are as a person before hearing your business ideas. Professionals who follow Japanese, Chinese or Arab cultures typically favor high-context business cultures. Low-context business cultures value rules, direct communication, and efficiency. When communicating with a business person from this culture, they may expect you to focus on business matters exclusively and get to the point. Professionals that follow German, American and Austrian cultures typically favor low-context business cultures. To protect business relationships, it is best to practice empathy and common sense. As long as you make an effort to respect another person's values and beliefs, you can create a foundation of trust, understanding, and productivity. It is also important to be careful when using humor in a business email. When used in conversation, humor can lighten the mood and make someone appear more friendly or fun, but there are many different types of humor and not all of it is funny or work appropriate. Many people avoid using humor in serious work conversations, especially in an email. You can't see a person's face or hear their tone of voice when they're telling a joke in an email, so it can be easy to misinterpret its meaning. It can also be difficult to read a person's reaction to an email joke since the response is delayed and premeditated. It is best to avoid funny expressions or jokes in an email to prevent any insults or misunderstandings. Work appropriate humor can be an important tool to develop relationships in person, but it does not always work well in digital communication. If you have a close relationship with a client, partner, or employee, then consider saving your jokes for face-to-face meetings or video calls. Keeping jokes out of emails can save you and your recipient embarrassment or wasted time. When conducting business, it is common to come across individuals with different perspectives, ethnic backgrounds, religious beliefs, and other cultural differences. It is recommended for business professionals to educate themselves on different views so they can challenge their communication habits and be sensitive to other people's needs. The business world is diverse in talent and opportunities. Take the time to understand your business contacts so you can communicate more effectively with them.