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Measuring and tracking how well a business is performing is crucial. It helps businesses recognize when problems occur and provides insight into how they might be fixed. It also allows organizations to monitor growth and measure the success of marketing and sales initiatives and the performance of the sales team and customer service support personnel. This information is used to improve business processes helping companies succeed. So where do you begin? What’re the best ways to use metrics?
In this course, you will be introduced to the different types and sources of sales data and how to track it effectively. You will learn about important sales metrics and key performance indicators used to drive business decisions and the customer relationship management system's role in measuring performance. By the end of this course, you’ll be able to integrate these performance measures into your existing sales program.
By the end of the course, you'll be able to integrate performance measures into your existing sales program, identify and use key sales metrics, and apply key performance indicators (KPIs) for sales analysis.
The course introduces the different types and sources of sales data and how to track it effectively, important sales metrics and KPIs used to drive business decisions, and the customer relationship management system's role in measuring performance.
The course includes lessons on an Introduction, Sales Data, Sales Metrics (Part 1 and Part 2), Measuring Performance with Sales KPIs, and a Test Your Knowledge section.
You'll build skills in business metrics, sales analysis, sales management, sales metrics, sales performance management, and sales training.