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Using Social Recruiting Platforms
Explore social media platforms to help you reach candidates.Preview the first lesson free — get full access to all 7 lessons.
Beginner Provider : Karl Michel 7 Lessons · 20m in Arabic, English, Spanish
Course Description
In this course on Using Social Recruiting Platforms, you’ll learn about the most common social recruiting platforms and their features. You’ll also learn how to find and attract the right candidates by establishing a compelling social media presence. And you’ll be able to post effective job listings that match your employer branding on many platforms to draw in top talent to your company.
If your company doesn’t know where to start with social recruiting, the most well-known social recruiting platforms can be a great place to begin. This course explores the common and advanced features of platforms like LinkedIn, Facebook, Instagram, YouTube, TikTok, and X, formerly Twitter. Once you understand the content and features of each platform, you’re ready to post jobs, share opportunities, and engage with a wider talent pool. This course also covers general-use job posts and tailored options for job posts on each of these sites. Social media platforms can help you engage potential candidates. The key to establishing a strong recruiting presence on social media is knowing your target candidates and using platforms that resonate with them. You’ll learn about candidate personas and other ways to find the right candidates by establishing a strong social media presence.
What You'll Learn
- Identify the features of common social recruiting platforms such as LinkedIn, Facebook, Instagram, YouTube, TikTok, and X (formerly Twitter)
- Recognize strategies for attracting and evaluating the right candidates over social media
- Explain how to develop a social media presence by choosing your content, platforms, and target audience
- Recognize the key components of general-use job posts and platform-specific job posts
- Apply candidate personas to find and engage the right candidates
- Post jobs, share opportunities, and engage a wider talent pool across multiple platforms
Key Takeaways
- The most well-known social recruiting platforms can be a great starting point for companies new to social recruiting.
- Platforms covered include LinkedIn, Facebook, Instagram, YouTube, TikTok, and X (formerly Twitter), each with common and advanced features.
- A strong recruiting presence depends on knowing your target candidates and using platforms that resonate with them.
- Job posts can be general-use or tailored with platform-specific options, and should match your employer branding.
- Candidate personas are one way to find the right candidates by establishing a strong social media presence.
Frequently Asked Questions
Which social recruiting platforms does this course cover?
The course explores the common and advanced features of platforms like LinkedIn, Facebook, Instagram, YouTube, TikTok, and X, formerly Twitter.
What will I be able to do after taking this course?
You'll be able to identify platform features, attract and evaluate the right candidates over social media, develop a social media presence by choosing your content, platforms, and target audience, and post both general-use and platform-specific job listings that match your employer branding.
Who is this course for?
It is suited to those whose company doesn't know where to start with social recruiting, since it begins with the most well-known social recruiting platforms as a place to begin.
How does the course help me find the right candidates?
It teaches that the key to a strong recruiting presence is knowing your target candidates and using platforms that resonate with them, and it covers candidate personas and other ways to find the right candidates by establishing a strong social media presence.
What topics are included in the lessons?
Lessons include an introduction, exploring the most common social recruiting platforms (parts 1 and 2), finding the right candidates, establishing your social media presence, posting jobs on social media, and a test your knowledge section.
Professional Certifications and Continuing Education Units (CEUs)
HR Certification Institute® (HRCI®)
Recertification Credits: 0.5
Society for Human Resource Management (SHRM®)
Professional Development Credits (PDCs): 0.5
KnowledgeCity is approved by SHRM as a Recertification General Provider to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). By taking the courses approved by SHRM, KnowledgeCity can award SHRM Professional Development Credits (PDCs) for HR knowledge and competency programs related to the SHRM Body of Applied Skills and Knowledge™ (the SHRM BASK™).
