Tools for Backlink Building

Name: Tools for Backlink Building
Author: Rick Hart

Learn about popular tools for SEO and backlink building

Preview the first lesson free — get full access to all 5 lessons.

Course: On-Demand

(bells chiming) Getting backlinks from high quality sites is one of the best ways to boost your search engine rankings. One way to get more backlinks is to use Google search. Paid tools work faster and are designed to focus on the exact tactics and tools you'll need to do serious search engine optimization, but these tools may be out of reach for a new website. The Keyword Suggestion Tool is a helpful resource for finding new phrases you may not have considered. Let's use those suggestions to go a little deeper. Let's put hybrid golf clubs distance in and see what that phrase looks like in the SERP. You'll notice changes to our SERP. The ad section shows golf club hybrid products, not individual ads. The SERP has sections we haven't seen, such as People Also Ask and there are videos. We're seeing these new sections in our SERP because the search term implies a learning intention. Google reads this and offers new information to help with this intention in the SERP. The People Also Ask and the video sections give searchers information relevant to that search. Let's check for research factors and add to the spreadsheet. Now, we see these changes in our spreadsheet. The number of indexed pages for the number one organic site is lower. The site is lower quality than the large companies. The number one site is an affiliate site and the number one site is only 10 years old. To get the number of indexed pages for this domain, we use a special Google search operator. Here's how it works. If you put site:outofboundsgolf.com into the search box, it will show how many pages for that domain are in Google's index. Other special Google search operators, 42 altogether, are also handy when researching a market. These findings tell us the site in the number one position, outofboundsgolf.com, is more competitive with our site, golfclubreview.com. Many of the SEO factors are within reach. In short, the site in the first position for the keyword is beatable. The point here is that this kind of research will increase your SEO knowledge and answer questions that will increase your understanding of your market and you might also find new keywords. Let's research another keyword related to hybrid golf clubs, hybrid golf clubs review. But first, let's add a new column to our spreadsheet. Let's add a Backlinks column and check backlinks for all of the domains we've been researching so far. This gives us another factor to consider in our research. We'll use another free tool to do this. Here's our spreadsheet at this point, including our new Backlinks column. Now, let's put our new keyword, hybrid golf clubs review, in and see what shows up in the SERP. Our results show some new information. The regular ads are back at the top. We have a new crop of ads in the Knowledge Panel and there's still a People Also Ask section. Adding review to the phrase golf club hybrid implies more commercial intention, therefore Google displays more ads and eCommerce results. Adding review to this search implies more buying intention, so Google displays more commercial information in the SERP. And once commercial intention is implied, the competition immediately gets more intense, with more top companies and websites competing for the phrase. Keywords with commercial intention are more competitive. If you hope to rank for these phrases in the organic ranking, be ready to work harder.

Intermediate Provider : Rick Hart 5 Lessons · 14m in Arabic, German, English, Spanish, French, Portuguese, Chinese

Course Description

In Tools for Backlink Building, we will provide an overview of several popular search engine optimization tools. This includes both tools available for free and some of the popular paid-for tools SEO professionals invest in for advanced analytics.

Many tools are available to help you in your SEO and backlink building efforts. Some of the tools are free and only require the time to learn them and the diligence to use them. But there isn’t one free tool that can do it all. Successful SEO with free software requires multiple tools and the skills to have them work together. Paid tools, however, do more in one place and don’t require multiple programs to get the job done. Tools like Semrush and Moz Pro can save you time and give you all the tools you need to do keyword, market, and competition research. Although many marketing professionals use paid tools, a paid tool is not required to succeed with SEO.

What You'll Learn

Understand both free and paid search engine optimization tools used by SEO professionals
Discover market research techniques for keyword, market, and competition research
Identify tactics and tools for backlink building
Use Google Search, Google Search Console, Google Trends, and Google Alerts for backlink building
Apply Semrush for keyword research and use MOZ Link Explorer and Yoast for link analysis

Key Takeaways

Many tools, both free and paid, are available to support SEO and backlink building efforts.
There is no single free tool that does it all, so successful SEO with free software requires using multiple tools together.
Paid tools such as Semrush and Moz Pro do more in one place and can save time on keyword, market, and competition research.
Although many marketing professionals use paid tools, a paid tool is not required to succeed with SEO.
The course covers tools including Google Search, Google Search Console, Google Trends, Google Alerts, Semrush, MOZ Link Explorer, and Yoast.

Frequently Asked Questions

What does this course cover?

It provides an overview of several popular SEO tools, both free and paid, and covers using Google Search, Google Search Console, Google Trends and Google Alerts, Semrush for keyword research, and MOZ Link Explorer and Yoast.

Do I need to buy paid tools to take this course or succeed at SEO?

No. The course notes that although many marketing professionals use paid tools, a paid tool is not required to succeed with SEO; free tools require the time to learn them and the diligence to use them.

What skills will I gain from this course?

You will build skills in backlinks, build tools, link analysis, link building, search engine optimization, and web tools.

What are the main learning objectives?

To understand SEO tools, discover market research techniques, and identify tactics for backlink building.

What is the difference between free and paid SEO tools according to the course?

Free tools only require time to learn and diligence to use, but no single free tool does it all, so multiple tools must work together. Paid tools like Semrush and Moz Pro do more in one place without requiring multiple programs.