Enjoying the preview?
This is the free first lesson. Get full access — request a demo or sign in.
Defining Persuasive Sales
Learn how to use emotional intelligence in persuasive salesPreview the first lesson free — get full access to all 5 lessons.
Beginner Provider : Tami Glasco 5 Lessons · 15m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
Various elements contribute to successful persuasive selling. Emotions play a huge role in sales. While buyers may believe they’re making a buying decision based on facts, the reality is that emotions are often the driving force that propel someone to buy something or not. Effective salespeople are keenly aware of how they may be able to impact the sale. It’s important to understand the role of emotional intelligence and how it can be used to understand the customer's needs and craft persuasive arguments.
In this course, you will learn how to use your existing communication toolbox to positively impact your sales process. This includes how emotional intelligence impacts persuasion and the differences between communication, conversation, and positioning. You will also learn common persuasive practices and issues to avoid to ensure you and your prospect have a positive experience. By the end of this course, you’ll understand the elements of persuasive sales and the tools to put them into practice.
What You'll Learn
- Define emotional intelligence and explain how it relates to persuasion in sales
- Identify and describe the five EQ categories
- Distinguish between communication, conversation, and positioning in sales
- Apply common persuasive practices while avoiding issues that harm the prospect's experience
- Use your existing communication toolbox to positively impact the sales process
Key Takeaways
- Emotions are often the driving force behind a buyer's decision, even when buyers believe they are deciding based on facts.
- Emotional intelligence can be used to understand the customer's needs and craft persuasive arguments.
- Communication, conversation, and positioning are distinct elements that each play a role in persuasive selling.
- Awareness of common persuasive practices and issues to avoid helps ensure a positive experience for both the salesperson and the prospect.
- Effective salespeople use their existing communication tools to positively impact the sales process.
Frequently Asked Questions
What will I learn in this course?
You will learn the elements of persuasive sales, including how emotional intelligence impacts persuasion, the differences between communication, conversation, and positioning, and common persuasive practices and issues to avoid.
Who is this course for?
This course is for salespeople who want to use their existing communication toolbox to positively impact their sales process and craft more persuasive arguments.
Does this course cover emotional intelligence?
Yes. It explains how emotional intelligence relates to persuasion and covers five EQ categories, and how emotional intelligence can be used to understand the customer's needs.
What topics do the lessons cover?
The lessons cover an Introduction; Emotional Intelligence and Persuasion; Communication, Conversation, and Positioning in Sales; Common Persuasive Practices and Issues to Avoid; and a Test Your Knowledge assessment.
What skills does this course help build?
It supports skills including influencing skills, persuasive communication, sales effectiveness, sales training, salesmanship, and selling techniques.
