Technical SEO

Name: Technical SEO
Author: Christopher Pittman

Learn how SEO can affect your business

Preview the first lesson free — get full access to all 4 lessons.

Course: On-Demand

In this video, we're going to be talking about website coding for most websites that use a CSS platform. There's going to be three main coding languages that we're aware of, that we need to be familiar with. PHP, HTML, and JavaScript. For the most part, most websites now have moved away from JavaScript. Google and Bing index websites based on HTML code. So if we're using JavaScript to write the website or you think just pure PHP to write a website, what will happen is Google will have to convert that over and then there's JavaScript readers that every device has to have to then read all of the sections of your website. So it's better to avoid JavaScript altogether when we, when we build a website and most, WIX, Shopify and WordPress, most CSS platforms again, will actually dissuade you from using JavaScript in your web development, but it does come up every once in a while in a plugin. So, that's something to be aware of. So let's look at some of this code so you can get familiar with it and not be so intimidated by what we see here in this JavaScript, okay? So let's start with the head or the header. Oftentimes in web development, especially when we're adding Google tags, Google verifications, Bing verifications, they'll ask you to put the code in the header of the website. So the header of the website is right here. So this is our source code as indexed by Google. So, head of a website here, and then we have our verification code. In this case, it's put in by a plugin and that's perfectly fine, but what we get when we do this, instead of hand coding this into our website, is we get where it doesn't show up our coding for the website backend. So as you can see here, we've got our head and we don't have this code in our backend development portal. That's perfectly fine because you can go to the front end, actually pull your code here, and it will tell us that a Jetpack of verification tags. And Jetpack's a plugin that we use for this verification. And that's perfectly acceptable to do it that way. Okay, so let's look at another section. It's going to tell us, Yeah, Yoast SEO for our meta tags, meta titles. It's going to give us our description, of course. And, you know, if we're local to the US, then this section actually says type website, and then our title, our title meta descriptions that we've discussed in previous videos, this is actually the coding for that. And then our description of content again is here and our website URL, those kinds of pieces, Twitter and all those. So that is, in a nutshell, how we go through and look at coding. Often won't need to go through the coding in that we'll need to verify, of course, that our Google tags are being read and are in the code for... We do need to verify sometimes that our meta-tags, meta descriptions are currently passed in Google. And how I got to this page is I just went to view source code in Google, and then this will allow me to... You can do the same thing on most computers by going to the website and pushing 12 for inspecting a website page, it'll give you the same kind of developer.

Beginner Provider : Christopher Pittman 4 Lessons · 24m in Arabic, German, English, Spanish, French, Portuguese, Chinese

Course Description

In these lessons, we get into the coding and deep website backend SEO that often gets overlooked by even senor website developers. Items covered include how website code can affect SEO, Indexing, Microformats and website crawling. By the end of this module, you should be able to; optimize website code, trouble shoot indexing issues, build and display reviews and pricing data with microformats, and know how to check and trouble shoot website crawling.

What You'll Learn

Optimize website code and understand how it can affect SEO
Troubleshoot indexing issues and identify factors considered by system algorithms
Build and display reviews and pricing data using microformats
Check and troubleshoot the website crawling process
Define website URLs and explain how they are used in indexing
Identify the common web coding languages

Key Takeaways

The course covers the coding and deep website backend SEO that is often overlooked by even senior website developers.
Topics include how website code can affect SEO, indexing, microformats, and website crawling.
Website URLs are important and play a role in how pages are indexed.
Indexing is governed by factors that are considered by system algorithms.
The website crawling process involves factors that are important to consider when requesting a crawl.

Frequently Asked Questions

What does this Technical SEO course cover?

It covers the coding and deep website backend SEO, including how website code can affect SEO, indexing, microformats, and website crawling. Lessons include Coding Webpages, Content Indexing, Canonical URLs and Redirects, and Microformats.

What skills will I gain from this course?

You will be able to optimize website code, troubleshoot indexing issues, build and display reviews and pricing data with microformats, and check and troubleshoot website crawling. Related skills include Advanced Search Engine Optimization, Off-Page Optimization (SEO), Search Engine Optimization, Web Crawling, Website Optimization, and SEO Certification.

Who is this course suited for?

It addresses backend SEO and coding topics that often get overlooked by even senior website developers, making it suited to those who want to understand the technical side of SEO.

What are the learning objectives?

To define website URLs and how they are used in indexing, define the common web coding languages, define what indexing is and the factors considered by system algorithms, and explain the website crawling process and what factors are important when requesting a crawl.