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KnowledgeCity

SEO Basics

Learn how SEO can affect your business
Preview the first lesson free — get full access to all 5 lessons.
Course: On-Demand
Beginner Provider Christopher Pittman  5 Lessons ·  37m  in Arabic, German, English, Spanish, French, Portuguese, Chinese 

Course Description

In these lessons, we'll dive into search engine crawling, linking, keywords, and how to avoid penalties when building websites for conducting SEO work. These lessons will also go over the advanced tools needed for keyword research and how to see what keywords your competition is ranking for. Last, we'll go over how to use keywords on the website for best results in SEO.

Learning Objectives

What You'll Learn

  • Explain how search engines crawl, link, and rank websites
  • Conduct keyword research and analysis to find ranking opportunities, including keywords your competition ranks for
  • Apply keyword placement, attributes, and distribution on a website for the best SEO results
  • Define search penalties and their effect on website performance
  • Identify different search penalties and how to avoid them when building websites
  • Define personalized search results and how they relate to website SEO

Key Takeaways

  • The course covers search engine crawling, linking, keywords, and how to avoid penalties when building websites for SEO work.
  • Advanced tools are used for keyword research and to see what keywords competitors are ranking for.
  • A search penalty affects website performance, and different penalties can be avoided.
  • Personalized search results relate to how a website's SEO is approached.
  • Keyword placement and how many times a keyword should be used on a website are addressed for best SEO results.

Frequently Asked Questions

What topics does this SEO Basics course cover?

It covers search engine crawling, linking and ranking, keywords (attributes and distribution), keyword research and analysis, and avoiding penalties when building websites for SEO work.

Will I learn how to research keywords my competitors rank for?

Yes. The course goes over the advanced tools needed for keyword research and how to see what keywords your competition is ranking for.

What will I learn about search penalties?

You will learn the definition of a search penalty and its effect on website performance, the different search penalties, and how to avoid them.

What skills does this course help build?

It supports skills including Search Engine Optimization, Advanced Search Engine Optimization, Keyword Research, Search Engine Marketing, Web Crawling, and SEO Certification.

Does the course explain how to use keywords on a website?

Yes. It covers keyword placement on the website and how many times a keyword should be used for best results in SEO.