Google Analytics Custom Dimensions

Name: Google Analytics Custom Dimensions
Author: Christopher Pittman

Explore reports custom metrics and tracking website usage with custom reporting

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Course: On-Demand

Welcome back, in this video we'll dive into custom metrics and custom dimensions within Google Analytics 4. Think by now most users will be familiar with the reports page the life cycle reports to user reports and how to use cards to modify these reports a little bit. What we're going to be looking at is in the Explorer reports, Explorer reports is a really cool section that lets you do a whole bunch of customization, but within these Explorer reports. So when you build an Explorer report you have all these options here that are preset for us that do a pretty decent job giving us additional information and we can add things to these reports and remove them. So as you can see right here we can get into metrics and dimensions here. And then these are just a row across the top and the rows down the side. So you can see right here, user medium is our row and that's going to be organic PPC, none and referral. And then in our values column, we have all of these options here. Now we can do a couple of things like add custom dimensions to rows and we can add metrics to values. That's pretty simple, but sometimes we need a metric that's not in our standard list. So let's look at what that looks like when we go to the plus sign here you'll be able to see down through here it's got advertising some suggestions for advertising Google analytics, Google AdWords, different things there. You've got eCommerce tab with some various options in here for eCommerce, got events. So there's a whole lot of customization built into these reports, but sometimes we need something that's a little bit more specific to our particular situation that we're trying to measure in Google Analytics. Sometimes we need a custom report, with custom reporting built into it. That's what custom dimensions and custom metrics allows us to do. Basically it allows us to not only build our own report but to build our own report with the metrics that we want that Google may not have. So for example, I have put some in here and I will show in the next coming videos. I'll show you how we build these, but under custom, and this is custom dimensions. We do have quite a few items here such as scroll depth. That's not within any of our settings, user ID which again is not within any of our standard settings, affiliate link especially if you are looking at doing affiliate marketing, paying affiliates you want to know that the traffic that came from your site is for that affiliate link. We'll go through and we'll demonstrate how to build that out in the next video, an affiliate link and how to do those kind of pieces. And then if we go to custom metrics we can do other things again, such as sales and we'll show you how to do those how to set that up in an upcoming video. So how to set up, is our traffic coming from an affiliate link, right? And if it is does it convert into sales? And that's something that I think we can only track very specifically and, and drill down if we do custom reports and custom dimensions and custom metrics within Google analytics Four. So this has been Google Analytics 4 custom metrics and dimensions overview.

Advanced Provider : Christopher Pittman 3 Lessons · 15m in Arabic, German, English, Spanish, French, Portuguese, Urdu, Chinese

Course Description

In these lessons on Explore reports within Google analytics 4, you will get an overview of the explorer reports, custom metrics, and other options reviewed. The best uses of these reports are covered along with any special requirements needed for these reports. The location and navigation of these custom reports are discussed along with how to save and manipulate reporting data.

What You'll Learn

Locate Explore reports within Google Analytics 4 and understand how to use them
Navigate the options available in the Explore report interface
Build custom dimensions in Google Analytics
Create a custom report using custom dimensions
Apply custom metrics and dimensions in your reporting
Save and manipulate reporting data within the Explore reports

Key Takeaways

The course provides an overview of the Explore reports in Google Analytics 4, including custom metrics and other options.
It covers the best uses of Explore reports along with any special requirements needed for these reports.
It explains the location and navigation of the custom reports.
It shows how to save and manipulate reporting data.

Frequently Asked Questions

What does this course cover?

It covers an overview of the Explore reports within Google Analytics 4, custom metrics and other options, the best uses of these reports, any special requirements needed for them, and the location and navigation of these custom reports, including how to save and manipulate reporting data.

What skills will I gain from this course?

The course relates to skills including Adobe Analytics, Analytics, Category Analytics, Google Analytics, Reporting Tools, and Google Analytics Certification.

What lessons are included?

The course includes lessons on Custom Metrics and Dimensions, Building Custom Dimensions, and Building a Custom Report With Custom Dimensions.

What are the learning objectives?

Learners will learn the location and usage of Explore reports, navigate the Explore report options, and discover how best to use the options in the Explore reports.