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Google Analytics Advanced
Learn how custom and nuanced functions can refine and optimize reporting in GA4Preview the first lesson free — get full access to all 26 lessons.
Advanced Provider : Christopher Pittman 10 chapters · 26 Lessons · 2h 14m in Arabic, German, English, Spanish, French, Portuguese, Urdu, Chinese
Course Description
Google Analytics 4 is now Google’s default analytics program. Google has even announced the closure of all the older Google Analytics programs. Learning GA 4 is a must for anyone in the digital marketing field. This course will cover the advanced options and strategies you need to know on this platform.
This course also touches on other programs you need to troubleshoot issues with indexing, website customer tracking, and even custom traffic channels. If you are looking to push your skills in Google analytics 4, this may be the course for you.
What You'll Learn
- Define user engagement and explain how it is tracked in Google Analytics 4
- Build and use custom metrics, dimensions, and custom reports
- Distinguish between custom metrics and custom dimensions
- Create and apply filters, including account-level filters, in Google Analytics 4
- Customize traffic channels and configure custom channel settings
- Apply troubleshooting tools and strategies, including Tag Assistant, to diagnose tracking issues
Key Takeaways
- Google Analytics 4 is now Google's default analytics program, and Google has announced the closure of the older Google Analytics programs.
- The course covers advanced options and strategies for GA4, including user engagement, custom metrics and dimensions, filters, and custom reporting.
- It also addresses troubleshooting issues with indexing, website customer tracking, and custom traffic channels.
- Lessons cover identifying website customer drop-off and pain points, navigation and searchability, and website performance.
- Troubleshooting tools such as Tag Assistant are introduced to help diagnose tracking problems.
Frequently Asked Questions
Who is this course for?
It is aimed at anyone in the digital marketing field looking to push their skills in Google Analytics 4, since GA4 is now Google's default analytics program.
What advanced topics does this course cover?
It covers advanced GA4 options and strategies including user engagement and how it is tracked, custom metrics and dimensions, custom reports, filters and account-level filters, customizing traffic channels, and troubleshooting tools and strategies.
Will I learn how to troubleshoot tracking problems?
Yes. The course touches on programs and tools needed to troubleshoot issues with indexing, website customer tracking, and custom traffic channels, and includes lessons on troubleshooting customer drop-off and using troubleshooting tools such as Tag Assistant.
What skills are associated with this course?
The course is associated with Advanced Analytics, Analytics, Google Analytics, Marketing Analytics, Web Analytics, and Google Analytics Certification.
What is the difference between custom metrics and custom dimensions in this course?
The course includes a learning objective and lessons that explain the differences between custom metrics and dimensions, and covers building custom dimensions, building custom metrics, and creating custom reports with them.
