Remarketing in Analytics

Name: Remarketing in Analytics
Author: Christopher Pittman

Continue your analytical tracking journey with this intermediate course

Preview the first lesson free — get full access to all 2 lessons.

Course: On-Demand

All right, I'm here in Google Ads to talk about Remarketing using Google Analytics. Google Analytics allows us to put a cookie and identify users. As they come to the website, they get a cookie on their profile. And what remarketing does is it targets that cookie as users go across websites or go through and look at different web browsers, we'll have our ad come up. And then this ad, this remarketing ad will show to our users and encourage them to come back to our website. So if you have an eCommerce store, that kind of thing, this is how you would do that. So let's go through all the steps necessary to set up a remarketing add. This is going to be a little bit of a lengthy process, because that's just what it is. So because this is for my Whirlpool site, I would put in the URL. And we put in the URL, the final URL that we'd want our customers landing on, the images and logos that we want. Any video content that we're doing for remarketing, such as a workout video, that kind of thing, or a product display video, we'd load that here. And then we'd add our headline. You always want, with responsive ads, to put a few headlines in, and it'll go through and pick which one it thinks is best, up to five. I always recommend topping these out, so doing all five. And then descriptions, again work your product description in here, work your keywords in here, but understand that this is a retargeting ad, so, "Hey, welcome back," or "You missed an item in your cart," or those kind of things is always good here. You can put the name of the company here. And then if you want any additional options, there's not really a lot in additional options that really matter. You want to do native format. You wanna make sure that's always clicked. Otherwise, it can get glitchy on some websites. And then Ad URL options, this is if we're using a tracking template. Now if you're using a tracking template, this is something that your ads manager is going to handle for you. This particular section can get a little tricky, so always something that I'll recommend that an experienced ad manager handles and something that you don't need always. If you're using one for other ads, it's always a good idea to include those tracking templates, but it's pretty rare to see these. But if you are using them, your ads manager will be able to answer that question, if you're using them and what tracking template needs to be set up for display ads. And then, of course, you can test that there. Okay, so that's display ads into Google AdWords side, and then you'll go through and you'll set up all of this and it'll go through and accept it. You'll be able to check the remarketing ad here. So that's remarketing ads in Google AdWords, how to set those up, go through each of these steps, and add your videos, add your pieces, and get that set up. Now, let's go back to Google Analytics in the next video, talk about how it's tracked and what all is working within Google Analytics to make sure that your remarketing ads are functioning correctly in Google AdWords.

Intermediate Provider : Christopher Pittman 2 Lessons · 9m in Arabic, German, English, Spanish, French, Portuguese, Urdu, Chinese

Course Description

Covers the main functions of remarketing and what is required from both the Google AdWords account and the Google analytics account for remarketing to function properly. Remarketing can be one of the higher converting Ad campaigns but to get remarketing to work correctly there are several steps that must be completed in the AdWords and analytics accounts. This module walks uses thru the steps required for remarketing set up.

What You'll Learn

Identify the items required for remarketing to function in Google
Verify AdWords account linking within Google Analytics
Set up remarketing using Google Analytics
Configure AdWords linking for remarketing
Explain the usage of tracking cookies and their role in displaying remarketing ads

Key Takeaways

Remarketing can be one of the higher converting ad campaigns when set up correctly.
Getting remarketing to work requires completing several steps in both the AdWords and Analytics accounts.
Remarketing depends on requirements being met in both the Google AdWords account and the Google Analytics account.
Tracking cookies play a role in displaying remarketing ads.

Frequently Asked Questions

What does this course cover?

It covers the main functions of remarketing and what is required from both the Google AdWords account and the Google Analytics account for remarketing to function properly, walking users through the steps required for remarketing setup.

What lessons are included in this course?

The course includes two lessons: Remarketing Using Google Analytics, and AdWords Linking for Remarketing.

What will I learn about cookies in this course?

You will learn about the usage of tracking cookies and their role in displaying remarketing ads.

Why does remarketing require steps in both AdWords and Analytics?

To get remarketing to work correctly there are several steps that must be completed in the AdWords and Analytics accounts, and the course walks users through the steps required for remarketing setup.