As we get into engagement reports, we need to talk a little bit about what we're actually tracking, what we're doing, and how these are actually, how we track events and conversions in Google Analytics 4. It's actually a lot easier in Google Analytics 4 to set up custom events and conversion tracking than it is in, let's say, the older Google Analytics accounts. So let's go ahead and get started, and look at how to do that. So, the first thing we'll need to do before we get any engagement data is we'll need to go to Configure. You'll get some data, some reporting from as far as time on page, those kind of things. You'll get those kind of automatic, but if we need a custom event like check out, that kind of thing, and we wanna monitor those, we'll need to go over to the Configure tab and configure some of that. So that's what I want to go ahead and show you now underneath configuring tracking, configuring those kind of pieces. It's important to note that whenever we build these for the first time in a brand new account, we're gonna need 24 hours before it starts showing data. And that's the same for most filters and most pieces within Google Analytics, is when we start building these filters and playing around with our Configure tab, it's gonna take 24 hours on the Configure tab. Now, most of the things that we do like I was showing you in the reporting for the acquisitions reports, those reportings are immediate. But creating custom events and doing those things for Google to track can take up to 24 hours. So let's show you real quickly how to build some of these pieces in Google Analytics. So this is my check out process, and let's go ahead and look at what that is here. So let's go ahead and modify it, and we'll show you the boxes that we have to fill out. It's just check out progress. Evermore Gardens. For you guys that's been through my courses, have seen that Evermore Gardens is a eCommerce site. So we're gonna want to make sure that we have at least a check out parameter set as an event that we want to track in Google Analytics 4. So we've set that here, and this is just a dropdown of all the various options that we can check. So you can go through and select any of these such as add to card, add to wish list, shipping info, payments. Anytime anybody clicks on any of those pages, log in, join the group. I mean, there's so many in here that it's actually quite a bit, and Google's made it really handy, this particular thing. 'Cause it used to you have to program all of these in the admin section in the backend of Google Analytics, but you can just do it right here and it's really easy. And in your page title again, I just selected it from the dropdown here. And 'cause my page title is check out, so I want it to equal the page title. So you want it to always equal or includes if you're looking at check out shipping, those kind of things. So it's equal or includes, and then the name of the page. So that's how you would do that, or even contains check out if the only page that you have on your website is check out, you don't have a thank you check out page or anything, then check out's fine. So that's how you build your first event here in Google Analytics 4. And again, all these are tracked in our Engagement tab. So we'll be going and back to that here in just momentarily. So when you've set all this up, you'll click Save here, it'll be a blue button, you'll click Save and then you'll give it 24 hours to allow it to create our events for us. So, a properly configured Events tab's kind of gonna look like this. We've got shipping info, payment info, all these various pieces all the way down. And again, we've got 27 various ones in this account and it's just a matter of what do we need to track. So it's always important to think about what you need to track. Do you need to track purchases? Do we wanna track page views? What it is that's important to the client to have that data on. It never hurts to just click everything and turn everything on, because Google Analytics 4 is going to pair that out for us and allow us to see this reporting. Again, this is in the Configure tab. So, Configure tab is where we're gonna get all of our information for the engagement reports. So when we go to Engagement, we're gonna have this basic thing that we don't necessarily need the events and conversions for, but in order to get events and conversions we have to go to Configure and set those up. And I just showed you how to do that. So, let's look at Engagement overview, which is this report here. We've already talked about the Comparison tab, add comparison. I wanted to go through and do anything, you just click here and then you would include or exclude data sets such as country, gender, all these options here. And you also have events now because we do have some events that are tracked in Engagement that weren't tracked in Acquisition. And like I said, if you ever get to any of these that are grayed out, then it's either not something that's used for that particular screen, or something that we don't have configured in our Configure settings. So when we go through the Engagement tab, we're going to have our time. So time on sessions, time on page, those have changed a little bit in Engagement. Engagement's something that's always been a part of Google Analytics. It just wasn't as predominant as it is now. So, instead of time on page, time on site, we now have it relabeled as average engagement time, which is our average time that individuals are on the site. So that's what it is. We do have some of the similar reporting that we had in Google, in the Acquisitions tab in Google Analytics 4 such as this real time reporting. This is one of the things that's almost always redundant. And it's the only piece that really is redundant across reports now, is that real time report. And then you have events, again, all these are configured in your Configure tab. And we started that with the first of this video, going through and setting up and looking at how to do those. And then that's where these come from. And then if you don't have anything in this reporting, you wanna make sure that your Configure tab does have items in it for it to track here. And then it'll give you your views and your event count. And your event count's based on how many individual things that we have here. So it'll be the total number of events. So if I only have purchases set as an event like I do in my garden website, if we only set purchases then we'd only have purchase data as the only event that it counts. Okay, and then activity over time, such as our user over time, so all that's here, that's pretty easy. Events, we've talked about events and this will give you a graph of events and what events are the highest performing for us. We can go through and actually do some adjustments here and add additional events that aren't present in this bottom column. And it will add additional lines here. So what we have is view promotions and view page and user engagement. And of course, the are they scrolling through the website? And what we could do is we can add some of this information here, any of these we can add and we can also go through and add some additional events, but they have to be set in the Configure tab for us to have access to them here. And then conversions are, again, set in the Events tab, edits, or check outs. Again, check outs to make a purchase. Those are set in the, again, the Configure tab. And then Pages and screens are what pages are we looking at to what pieces are there. So, you know, that's engagement and how to make engagement work in Google Analytics.
