Google Analytics: Admin, Summary Reports, and Goal Conversions

Name: Google Analytics: Admin, Summary Reports, and Goal Conversions
Author: Christopher Pittman

Plan for future site growth by learning how to apply goals to your website and work with conversions

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Course: On-Demand

In this video, we'll go over goals and conversions within Google analytics, underneath the conversions tab in the Google analytics account. Goals are set in the admin portion of Google analytics. And we actually assign a value to them, or we cannot. In this case, we've chosen not to select a goal value. So if a referral, let's say we're sending somebody to a blog site and that referral is worth 50 cents to us, then we would put 50 cents for that particular goal value and establish that. But these numbers are completely up to the user to figure out it's not something that Google analytics is going to calculate for you. It's a number that you have to put in. So let me go ahead and show you. So we go to the admin setting and we go to goals. And when we open goals, you're going to see that we have quite a few goals here. If we go to purchase completion, we want the destination set to the final checkout page, make sure it's assigned to the completed checkout. And we can go and make sure what the function we want this particular goal to have. In this case, we want it to have a completed checkout page. So we have a thankyou.html page. When Google analytics sees this page in association with this checkout, it's going to go ahead and say, we had a checkout and this was the result of that. And because our checkouts, our products are so varied in price, we've chose to not select a value for this. But if you wanted to, you could turn on value here, assign a monitory value to this particular goal. So that's how you build these goals out, you actually put in a name and you go through and you build those out. And Google analytics will actually prompt you a little bit the first time you go through this for individual pieces here. So let's go back to conversions. So that's conversion goals, and let's look at the overview here. So as you can see we've completed 3,448 goals in the last week. And our conversion rates, our goal conversion rate is 18.37%. Our abandoned rate which means we've completed one goal, but didn't go all the way through to the end, so it's our funnel. Consider this total abandonment rate. If you consider it to like an empty shopping cart in a grocery store somebody pushed up a grocery cart and put a whole bunch of stuff in it, and then left, that's your abandonment rate. Having a 30% abandonment rate in an e-commerce store is perfectly acceptable. That's just something that people put stuff in carts all the time to check the price, or to check the ship dates, or they'll even leave it keyed up on their phone until payday. So having that it's just gonna be part of it. And in goal completions and other pieces in here as well. And then what pages that the goals were completed on. So that's pretty simple. So let's go ahead and look at a couple of the other functions here. Again, this is very similar to some of the pieces that we've seen before. We can go up here and add a segment. We can go over here and change the dates, that kind of thing we can look at weekly, monthly, graphs. We can even change our metrics here to look at goal value, but again, we didn't set a goal value so that's not going to be completely helpful to us.

Beginner Provider : Christopher Pittman 6 Lessons · 33m in Arabic, German, English, Spanish, French, Portuguese, Chinese

Course Description

In these lessons, you will learn what goals and conversions are, and how to set them up for your site. You will also learn to adjust the view and level settings in Google Analytics.

What You'll Learn

Apply goals to your site using Google Analytics
Work with conversions and configure goal pathing
Set up e-commerce settings within conversions
Navigate the Google Analytics admin panel
Adjust property-level settings
Review and configure view settings

Key Takeaways

The course explains what goals and conversions are and how to set them up for your site.
It covers applying goals to a site and working with conversions.
Lessons address goal pathing and e-commerce settings within conversions.
The course shows how to use the Google Admin Panel and adjust property-level and view settings in Google Analytics.

Frequently Asked Questions

What will I learn in this course?

You will learn what goals and conversions are and how to set them up for your site, as well as how to adjust the view and level settings in Google Analytics.

What topics do the lessons cover?

The lessons cover Goals and Conversions, Goal Pathing, E-Commerce Settings in Conversions, the Google Admin Panel, Property Level Settings, and reviewing the View Settings.

What skills does this course help build?

It builds skills in Analytics, Category Analytics, Conversion Tracking, Google Analytics, Web Analytics, and Google Analytics Certification.

What are the learning objectives?

The learning objectives are to understand how to apply goals to your site and to learn how to work with conversions.