Google Analytics: Behavior Reports and Conversations

Name: Google Analytics: Behavior Reports and Conversations
Author: Christopher Pittman

Learn what affects behavior on your site and how to bring more traffic

Preview the first lesson free — get full access to all 8 lessons.

Course: On-Demand

In this video, we're gonna go over last section of our audience report which is behavior in Google analytics. Behavior is going to be your new and returning visitors, is what it's tracking here. How often the user visited the site, and then are they a new or returning user and how many sessions? So, let's look at this. So this is our new and returning user, and because we have this set already for the 22nd and the 15th, we've get this graph, that's going to tell us new and returning users. And as we scroll down through this we can see the new users are actually up. We've got 5,000 additional users almost compared to the previous week. And we have about 400 returning users. Over 400 returning users from the previous week. So this is a quick way to see in detail if my traffic is increasing or decreasing. And if it's new users driving traffic or older users or returning users driving traffic to our website. So this is a very easy report. It's going to give us our total number of users. And if that's up or down, it's going to give us our new users percentage. It's going to give us our sessions, our bounce rate, our pages and sessions and then our average session duration. And then also, because we have e-commerce enabled on this website, we actually have our transaction rate and we can see if that's up or down for the week, and our e-commerce conversion rates. So our transaction rate almost always mirror our e-commerce conversion rate. If these are set to monitor the same actions. You can set these transactions where they are a little different, but as a baseline these will be the same. So you would have had 48 transactions this week totaling you $3,164.44. And we can toggle this over to goals. I'll go over how to set goals in an upcoming video. And then you can come over here on the left side to frequency and actually see sessions, the actual amount of sessions. So are my sessions up or down, or my page view's up or down? So this will give us additional information compared to the previous week. It's not really a report you're going to use that often, but it's good to know that it's there if you need it. An engagement is going to be very similar to frequency in a lot of ways. And then your session quality. That's just going to add an additional layer of, did we have transactions within our sessions or did we not? And what percentage of those actually resulted in transactions? So as you can see here we've got sessions with transactions. So one, this is one session say, so the customer only came one time. To the tune of 13,772, we got one transaction. But if they've returned to the site, two to five times, we had 4,200 of those and that resulted in 19 transactions. And then if we had 16 to 20 visits, we also had 18 transactions. So what we see here is that customers come to the website multiple times and as they visit the website multiple times, this two to 20 range is where most of our transactions have occurred. So that's basis this report and why you would want to spend some time actually looking at session quality. So under behavior the two reports I would recommend you get familiar with is session quality and new and returning users, Because these two reports under behavior are going to be the most useful in assessing the quality and quantity of your website traffic.

Beginner Provider : Christopher Pittman 8 Lessons · 30m in Arabic, German, English, Spanish, French, Portuguese, Chinese

Course Description

In these lessons, we’ll illustrate how Google Analytics can help you examine who is visiting your website and how to define behavior. We’ll also analyze patterns in web use and how they relate the success of your website. You’ll also discover how to use the search console and understand site speed and how to manage it.

What You'll Learn

Identify and read the Behavior report in Google Analytics
Examine who is visiting your website and define visitor behavior
Analyze patterns in web use and how they relate to your website's success
Use the Search Console and review campaigns and keywords
Understand site speed and how to manage it
Track events within the Behavior reports

Key Takeaways

Google Analytics helps you examine who is visiting your website and define their behavior.
The course analyzes patterns in web use and how they relate to the success of your website.
Learners discover how to use the Search Console.
The lessons cover site speed and how to manage it.
The course explains the Behavior report and how to bring foot traffic that will stay on your site.

Frequently Asked Questions

What does this course cover?

It illustrates how Google Analytics can help you examine who is visiting your website and define behavior, analyze patterns in web use and how they relate to the success of your website, use the Search Console, and understand site speed and how to manage it.

What topics are included in the lessons?

The lessons cover Behavior in Google Analytics, All Traffic, Search Console, Campaigns and Keywords, the Behavior Report, Site Content, Site Speed and How to Manage It, and Events in Behavior.

What skills will I gain from this course?

You will build skills in Analytics, Category Analytics, Google Analytics, Learning Analytics, Web Analytics, and toward Google Analytics Certification.

What are the learning objectives?

The objectives are to identify the behavior report, learn how to bring foot traffic that will stay on your site, describe the search console, and explain the behavior report.