Getting Started with Google Analytics

A business’ digital footprint can make or break them. Digital analytics is used to make sure your time, energy, and money are not being wasted in the wrong areas. Monitoring your digital input and output will save you from wasted spending. Digital analytics is a process of collecting data from users as they interact with your website. This can help you make better educated decisions for your company. Google Analytics can measure your return on investment as well as monitor your social media channels. It also provides you with reports of your website’s activity. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account.

In these lessons you’ll discover how to develop your website and grow your business with Google Analytics. We’ll also address the inner workings of Google Analytics and what data it tracks. You’ll also be able to define common terms used in Google Analytics, and know how to create an account.