Enjoying the preview?
This is the free first lesson. Get full access — request a demo or sign in.
Communication Before a Crisis
Learn to build effective crisis communication systems and teams.Preview the first lesson free — get full access to all 6 lessons.
Advanced Provider : Erica Zacharie 6 Lessons · 21m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
In today’s increasingly uncertain times, business crises can arise at any moment. From breaches of our personal data and privacy to natural disasters that impact global supply chains, business leaders must be prepared to identify, respond to, and recover from a variety of crisis scenarios. The impacts of these crises can be costly and can severely impact a variety of essential business operations, from safety and security to infrastructure and operations. Without clear corporate values and an adequate crisis team in place beforehand, businesses may struggle to successfully respond to these unexpected challenges. If the failure is significant enough, a crisis could even put a company out of business. Creating crisis planning and management teams with the expertise to develop and effectively communicate values-driven action plans and solutions with colleagues, staff, and stakeholders is key to coping with the unpredictable, high-risk nature of modern business.
In these lessons on Communication Before a Crisis, you’ll explore how to identify potential crisis incidents and build a team of crisis management experts to tackle these kinds of organizational challenges. These lessons will help you guide your crisis team in establishing corporate values that can serve as guidelines during a crisis event or disaster scenario. You’ll also learn about the various communication methods, roles, policies and procedures, and tools you can put in place before a crisis. They’ll help you communicate with your team, employees, external stakeholders, and even the media, should an unexpected business crisis arise.
What You'll Learn
- Identify potential crisis incidents and respond to a variety of crisis scenarios
- Create corporate values to serve as guidelines during a crisis or disaster scenario
- Build collaborative crisis management and planning teams
- Establish effective methods of communication with crisis teams and stakeholders
- Plan crisis response and stakeholder notification before a crisis arises
- Select the right communication methods, roles, policies, procedures, and tools for crisis communication
Key Takeaways
- Business crises can arise at any moment, ranging from breaches of personal data and privacy to natural disasters that impact global supply chains.
- The impacts of a crisis can be costly and severely affect essential business operations, and a significant enough failure could even put a company out of business.
- Establishing clear corporate values and an adequate crisis team beforehand is key to responding successfully to unexpected challenges.
- Putting communication methods, roles, policies, procedures, and tools in place before a crisis helps leaders communicate with their team, employees, external stakeholders, and the media.
- Crisis management teams need the expertise to develop and communicate values-driven action plans and solutions with colleagues, staff, and stakeholders.
Frequently Asked Questions
Who is this course for?
It is for business leaders who must be prepared to identify, respond to, and recover from a variety of crisis scenarios, and who are responsible for creating crisis planning and management teams.
What does the course cover?
It covers how to identify potential crisis incidents, build a team of crisis management experts, establish corporate values to guide a crisis response, and choose communication methods, roles, policies, procedures, and tools to use before a crisis arises.
What skills will I gain?
You will learn to identify and respond to crises, create corporate values, build collaborative crisis management teams, and establish effective methods of communication with crisis teams and stakeholders.
What lessons are included?
The lessons are Introduction; Understanding and Planning for Crisis; Creating a Crisis Planning Team; Crisis Response and Stakeholder Notification; Knowing Best Methods of Communication; and Test Your Knowledge.
Whom will this course help me communicate with during a crisis?
It helps you communicate with your team, employees, external stakeholders, and even the media should an unexpected business crisis arise.
Professional Certifications and Continuing Education Units (CEUs)
Project Management Institute (PMI®)
Professional Development Units (PDUs): 0.5
KnowledgeCity has been reviewed and approved by the PMI® Authorized Training Partner Program. Users can maintain your PMI credentials by earning PDUs from KnowledgeCity qualified courses in Project Management, Business Management, Leadership and many others.
Society for Human Resource Management (SHRM®)
Professional Development Credits (PDCs): 0.5
KnowledgeCity is approved by SHRM as a Recertification General Provider to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). By taking the courses approved by SHRM, KnowledgeCity can award SHRM Professional Development Credits (PDCs) for HR knowledge and competency programs related to the SHRM Body of Applied Skills and Knowledge™ (the SHRM BASK™).
