(upbeat music) Welcome to call control management tips. Every step of a phone call is important and it's necessary to remain professional throughout the call. In these lessons, we'll discuss how to manage a call with a customer from the second you say hello to the moment you hang up. First, let's talk about what a customer-oriented tone is and how to maintain it throughout the course of a call. A customer-oriented tone is a way of speaking to the customer that is friendly, polite, professional, and focused on empathizing with the customer and solving their problem. Here's some points to consider when establishing a positive customer-oriented tone. It's best to be friendly, polite, and professional. It's important to be mindful of your tone when talking to customers, especially the more difficult ones. Even if a customer gets aggressive or rude, try your best to sound friendly despite their attitude. It's your responsibility to be the bigger person and to remain professional even in the most trying of circumstances. Remember to identify the customer's complaint or need as efficiently as possible. This is your main priority as a customer service representative. It's important to narrow in on and locate a problem before you can move on to solving it. Try to identify what the customer wants as early in the call as possible. You can facilitate this by asking questions and redirecting the conversation to the purpose of the call. Using your listening skills. Try listening to the tone the customer is using with you and try to identify what emotion they're feeling. If a customer is positive or neutral, maintain your friendly, polite, and professional tone. If a customer is frustrated, upset, or angry, perhaps dial down the friendliness a bit and instead switch to a tone of polite empathy and concern. Mirroring the customer. It's key to position yourself as the customer's ally during a call. And one way to achieve this is by mirroring the customer statements. To do this, you can paraphrase the customer's words or identify the emotion they're feeling. Keep in mind, mirroring has limits. It's best to never match the tone of an angry customer or echo any disparaging statements about your company. Using empathy and understanding. Tap into your emotions and try to empathize with difficult customers even if it's hard. You can think about times when you were in a tough situation yourself and use that knowledge to help yourself better understand the customer's predicament and emotions. Let's look at an example between a customer and a call representative. The customer complains, "I still haven't received my order. I needed everything here in time for my daughter's birthday party and now I have to figure out something else at the last minute." The call representative answers, "I'm sorry that there was a mix-up with your order and that it won't arrive in time for your event. That sounds like a really frustrating situation to be in. How can I help you fix this?" echoed back the customer's problem, identified their emotions, empathized with them, and then offered to help. If you keep these steps in mind when speaking to difficult customers, it will be easier for you to maintain a customer-oriented tone throughout the course of a call no matter what surprises a customer might throw at you.