Persuasion Strategy

Name: Persuasion Strategy
Author: Nichole Karpel

Learn how to develop a persuasion strategy through goal-setting and flexibility

Preview the first lesson free — get full access to all 4 lessons.

Course: On-Demand

(upbeat music) Most of the time, success doesn't just happen, it's planned. In the following lessons, you'll learn practical steps to developing a persuasion strategy. We'll also introduce several types of persuasion scenarios and learn how to evaluate your own technique. Planning for persuasion is a strategic task, but following these steps can help you develop your best plan. Step one, ask yourself, what do you want to accomplish? Your objective might be to persuade HR to change the company's healthcare provider, or convince your sales team to go paperless by tracking all their sales electronically. Whatever your goal is, it's important to clearly establish what you'd like to accomplish before you get started. Step two, you'll need to gain context by understanding previous trends. If you wanted your company to choose a new healthcare provider, consider how long the current one's been in place. If it's been the company provider for the last 20 years, you'll have to be mindful of this when trying to convince your colleagues to implement something new. This can prepare you to handle any objections. Step three, gather the resources you'll need to carry out your plan, such as data, supporting documents or research, and other technical resources. Resources can also include people, so it's important to think about whether you want to do this alone or build a team. Time is also a resource in terms of: the time it will take you to reach your objective, and the time you'll have to present your ideas. Having an idea of how long the process will take can assist you with planning. Step four, build a strategic influence. This is like a soft launch of your idea. You'll want to share your ideas to specific stakeholders you think will have an impact on the final decision. Be careful not to share too much too soon. You'll want to gather their feedback so you can improve your approach. Step five, remain flexible. Even the best plan will have its obstacles. There's a chance your ideas won't be well-received. Be willing to adjust your plan or even your idea if you find flaws in your agenda. Making changes as common and necessary for persuasive planning. You're more likely to become influential if you're willing to be agile. Now that you've learned how to strategically plan for persuasion with these steps, consider how to implement persuasion in different scenarios you may find yourself in at work.

Beginner Provider : Nichole Karpel 4 Lessons · 10m in Arabic, German, English, Spanish, French, Portuguese, Chinese

Course Description

In these lessons, you’ll learn how setting goals, identifying resources, and flexibility are part of a good persuasion strategy. We’ll discuss practical steps you can take to develop a persuasion strategy and how to implement it depending on the scenario. These lessons will also give you tips on how you can evaluate your own persuasion techniques.

What You'll Learn

Plan strategically for a persuasion event, including setting goals and identifying resources
Implement a persuasion strategy depending on the scenario
Apply a SWOT analysis to your persuasion technique
Evaluate your own persuasion techniques
Recognize the importance of constructive feedback
Understand the dynamics of different persuasion scenarios

Key Takeaways

Setting goals, identifying resources, and flexibility are part of a good persuasion strategy.
There are practical steps you can take to develop a persuasion strategy and implement it depending on the scenario.
Applying a SWOT analysis can help you assess your persuasion technique.
Constructive feedback is important when evaluating your own persuasion techniques.
Different persuasion scenarios have their own dynamics to understand.

Frequently Asked Questions

What will I learn in the Persuasion Strategy course?

You will learn how setting goals, identifying resources, and flexibility are part of a good persuasion strategy, the practical steps to develop and implement a persuasion strategy depending on the scenario, and tips on how to evaluate your own persuasion techniques.

What topics does this course cover?

The course covers Planning for Persuasion, Implementing Persuasion, and Evaluating Persuasion, and includes a Test Your Knowledge section.

Will this course teach me how to evaluate my persuasion technique?

Yes. The lessons give you tips on how to evaluate your own persuasion techniques, including applying a SWOT analysis and recognizing the importance of constructive feedback.

What skills does this course help develop?

It helps develop skills including Influencing Skills, Category Strategy, Instructional Strategies, Learning Strategies, Marketing Strategies, and Promotional Strategies.