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It covers why email is used for customer service, its benefits and drawbacks, proper language and tone, common communication barriers, new email considerations, surveying customers, privacy, and using email as a marketing tool.
You will learn to understand customers' needs, craft emails for optimal customer satisfaction, create emails that are readable on varied devices, and use emails for marketing opportunities.
The lessons are: Understanding Email: Benefits and Drawbacks; Common Communication Barriers; New Email Considerations; Customer Centric Service: Surveying Customers; and Leveraging Email Marketing Opportunities.
Yes. In addition to customer service communication, it addresses privacy and how to use email as a marketing tool.