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Optimizing Your Social Recruiting Process
Improve your social recruiting process to attract better talent.Preview the first lesson free — get full access to all 5 lessons.
Beginner Provider : Karl Michel 5 Lessons · 16m in Arabic, English, Spanish
Course Description
In this course on Optimizing Your Social Recruiting Process, you’ll learn ways to measure the success and effectiveness of your recruiting processes. You’ll also learn about using employee referral programs to make use of your employees’ connections. By the end of this course, you’ll be able to use strategies to improve your social recruiting process over time so that it stays effective and relevant.
After you’ve built and maintained a social media presence on a few platforms, it’s time to analyze key metrics to understand what parts of your strategy are working and what parts need updating or refining. Measuring your success helps you identify what platforms and channels are performing best for the company. Once you know this information, you can consider allocating your efforts and resources to these channels. Your current employees are another channel to consider. They have networks and connections that, if you use them correctly, can provide a large pool of potential candidates that have already been vetted. And they understand the company’s values, culture, and minimum requirements for open positions. This means they can make educated decisions about the people in their lives who would work well with the company. Every strategy you use can be refined and updated over time. This course also covers how to use the Capability Maturity Model to evaluate your processes and make changes to respond to new platforms, trends, and engagement methods.
What You'll Learn
- Measure the effectiveness of your social recruiting processes using common metrics
- Identify which platforms and channels are performing best so you can allocate efforts and resources accordingly
- Implement an employee referral program that draws on your employees' networks and connections
- Recognize the challenges and pitfalls of employee referral programs
- Apply the Capability Maturity Model to evaluate and improve your recruiting processes over time
- Explain the different stages of the Capability Maturity Model
Key Takeaways
- Measuring key metrics helps you understand which parts of your social recruiting strategy are working and which need updating or refining.
- Identifying the best-performing platforms and channels lets you allocate your efforts and resources where they have the most impact.
- Current employees are a recruiting channel whose networks can provide a large pool of pre-vetted candidates who already understand the company's values, culture, and minimum requirements.
- Employee referral programs come with their own benefits as well as challenges and pitfalls.
- The Capability Maturity Model can be used to evaluate your processes and make changes that respond to new platforms, trends, and engagement methods.
Frequently Asked Questions
What will I learn in this course?
You'll learn ways to measure the success and effectiveness of your recruiting processes, how to use employee referral programs to make use of your employees' connections, and strategies to improve your social recruiting process over time so it stays effective and relevant.
How does this course use employee referrals in recruiting?
It covers implementing an employee referral program because current employees have networks and connections that can provide a large pool of already-vetted candidates who understand the company's values, culture, and minimum requirements. The course also covers the benefits, challenges, and pitfalls of these programs.
What is the Capability Maturity Model covered in this course?
The course covers how to use the Capability Maturity Model to evaluate your processes and make changes that respond to new platforms, trends, and engagement methods, and it explains the different stages of the model.
What topics are included in the lessons?
The lessons include an Introduction, Measuring the Effectiveness of Your Social Recruiting Process, Implementing an Employee Referral Program, Improving Your Process Over Time, and a Test Your Knowledge section.
Professional Certifications and Continuing Education Units (CEUs)
HR Certification Institute® (HRCI®)
Recertification Credits: 0.5
Society for Human Resource Management (SHRM®)
Professional Development Credits (PDCs): 0.5
KnowledgeCity is approved by SHRM as a Recertification General Provider to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). By taking the courses approved by SHRM, KnowledgeCity can award SHRM Professional Development Credits (PDCs) for HR knowledge and competency programs related to the SHRM Body of Applied Skills and Knowledge™ (the SHRM BASK™).
