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The Basics of Social Recruiting
Use social media platforms to recruit for your company.Preview the first lesson free — get full access to all 5 lessons.
Beginner Provider : Karl Michel 5 Lessons · 15m in Arabic, English, Spanish
Course Description
In this Basics of Social Recruiting course, you’ll learn about the benefits and advantages of using social media platforms in your recruitment tactics. You’ll also learn about common social recruiting strategies and useful tools and extensions to help you effectively recruit. By the end of this course, you’ll be able to create a strategic social media presence for your company.
Adapting to new platforms and using new strategies for social recruiting can help you source talent that you haven’t had access to. Social media platforms have millions of active users, giving you easy access to a pool of talent around the world. And these platforms are designed for users to network, share information about themselves, and build a relationship with other active users. Creating a strong company profile and showing your employer brand helps you attract likeminded candidates. Learn how to establish a brand, pick the right platforms for your company, and refine your application process to draw in qualified candidates. Social recruiting even helps you recruit passive candidates who weren’t actively searching for job opportunities. You’ll learn about platforms like LinkedIn, Facebook, Instagram, YouTube, TikTok, and X, formerly Twitter. And this course also covers the different tools and extensions available to help you maximize and streamline your online presence on these platforms.
What You'll Learn
- Compare the benefits of social recruiting to traditional recruitment strategies
- Identify common social recruiting platforms such as LinkedIn, Facebook, Instagram, YouTube, TikTok, and X
- Distinguish between active and passive candidates
- Recognize the tools and extensions available to streamline your social recruiting presence
- Create a strategic social media presence and employer brand to attract qualified candidates
Key Takeaways
- Social media platforms have millions of active users, giving recruiters access to a global pool of talent.
- Social recruiting is a supplement to, not a replacement for, traditional recruitment strategies.
- Creating a strong company profile and showing your employer brand helps attract likeminded candidates.
- Social recruiting can reach passive candidates who were not actively searching for job opportunities.
- Tools and extensions can help maximize and streamline a company's online presence across recruiting platforms.
Frequently Asked Questions
What will I be able to do after completing this course?
By the end of the course, you'll be able to create a strategic social media presence for your company, establish a brand, pick the right platforms, and refine your application process to draw in qualified candidates.
Which social media platforms does this course cover?
The course covers platforms including LinkedIn, Facebook, Instagram, YouTube, TikTok, and X, formerly Twitter.
Does social recruiting replace traditional recruitment methods?
No. The course explains that social recruiting is a good supplement to, not a replacement for, traditional recruitment strategies.
What is the difference between active and passive candidates covered in the course?
The course covers the differences between active and passive candidates, including how social recruiting helps you reach passive candidates who weren't actively searching for job opportunities.
What topics are included in the lessons?
The lessons include an Introduction, The Benefits of Social Recruiting, Effective Social Recruiting Strategies, Useful Tools and Extensions for Social Recruiting, and a Test Your Knowledge assessment.
Professional Certifications and Continuing Education Units (CEUs)
HR Certification Institute® (HRCI®)
Recertification Credits: 0.5
Society for Human Resource Management (SHRM®)
Professional Development Credits (PDCs): 0.5
KnowledgeCity is approved by SHRM as a Recertification General Provider to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). By taking the courses approved by SHRM, KnowledgeCity can award SHRM Professional Development Credits (PDCs) for HR knowledge and competency programs related to the SHRM Body of Applied Skills and Knowledge™ (the SHRM BASK™).
