Implementing Your Employee Value Proposition

In this course, we’ll explore the employee life cycle with the attraction, recruitment, onboarding, development, retention, offboarding, and separation stages to better understand how a strong EVP addresses each stage. Providing value and engaging employees at each stage helps companies retain and attract quality employees. We’ll also explore how to use a communication strategy to share your EVP with key stakeholders, as well as how to use appropriate metrics to evaluate its success.

Each stage of the employee life cycle involves different experiences and levels of commitment to the company. Even if you’re able to get employees through the first few stages and comfortably working with the company, if you don’t engage them through the retention stage, high-quality candidates will leave. And it’s just as important to respectfully handle the ending stages like offboarding and separation. We’ll explore how an EVP offers something of value to employees at each stage. After the EVP has been designed, it won’t be useful unless it’s shared. How an organization communicates information is just as important as what they are communicating. Having a strong communication strategy helps an organization be consistent and inclusive in its messaging. We’ll learn how the 5 W’s—or who, what, when, where, and why—help companies think about the messaging they’ll share with key stakeholders. We’ll also explore metrics that use both quantitative and qualitative data like employee engagement surveys, employee net promoter score, and turnover rate to help evaluate the success of an EVP.