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Sustaining a Product Strategy
Learn how to create and use product strategy and marketing analysis for product developmentPreview the first lesson free — get full access to all 6 lessons.
Advanced Provider : Dr. Jason Lee Carter 6 Lessons · 17m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
In Sustaining a Product Strategy, we will show you how product strategy and marketing analysis can be used to ensure longevity and productivity. We will help you prepare to implement a product strategy by answering some clarifying questions so you can take your product from the initial concept to final customer satisfaction through product design, development, and revision.
One of the first steps in sustaining a product strategy includes understanding the internal players such as employees, managers, and owners of the company, as well as external players such as customers, the community, and your competitors. Understanding how the product evolves from the initial concept to eventual customer satisfaction is a key component to ensuring successful product delivery. In this course, we will explain how you can achieve efficient strategic planning through tools such as mapping, evaluating, and refining of the product and its inherent strategies from a marketing point of view.
What You'll Learn
- Assess stakeholders' and partners' engagement to manage relations from development to market
- Create support policies and mechanisms for a product strategy and implement them
- Analyze product evolution and its management
- Evaluate product growth to manage product evolution and strategy
- Formulate product strategy through the fundamental PLC analyses
- Map, evaluate, and refine a product and its strategies from a marketing point of view
Key Takeaways
- Product strategy and marketing analysis can be used together to ensure a product's longevity and productivity.
- Sustaining a product strategy involves understanding internal players such as employees, managers, and owners, as well as external players such as customers, the community, and competitors.
- Understanding how a product evolves from initial concept to eventual customer satisfaction is key to ensuring successful product delivery.
- Efficient strategic planning can be achieved through tools such as mapping, evaluating, and refining a product and its inherent strategies.
- Implementing a product strategy starts with answering clarifying questions to guide the product through design, development, and revision.
Frequently Asked Questions
What does this course cover?
Sustaining a Product Strategy shows how product strategy and marketing analysis can be used to ensure longevity and productivity, covering how to take a product from initial concept to final customer satisfaction through product design, development, and revision. It addresses understanding internal and external players, product evolution, and strategic planning tools such as mapping, evaluating, and refining.
What skills will I gain from this course?
You will learn to assess stakeholders' and partners' engagement, create and implement support policies and mechanisms for a product strategy, analyze product evolution and its management, evaluate product growth, and formulate product strategy through the fundamental PLC analyses.
What topics or lessons are included?
The course includes the following lessons: Introduction, Engaging Stakeholders, Preparing to Implement a Product Strategy, Product Evolution and Marketing, Mapping Product Growth, and Test Your Knowledge.
Who are the internal and external players discussed in the course?
Internal players include employees, managers, and owners of the company, while external players include customers, the community, and competitors.
Professional Certifications and Continuing Education Units (CEUs)
Project Management Institute (PMI®)
Professional Development Units (PDUs): 0.5
KnowledgeCity has been reviewed and approved by the PMI® Authorized Training Partner Program. Users can maintain your PMI credentials by earning PDUs from KnowledgeCity qualified courses in Project Management, Business Management, Leadership and many others.
