(upbeat music) Talent management is the strategic and systematic process of identifying organizational talent gaps and vacant job positions. Hiring competent candidates who fit the job description and your organization. Developing the knowledge, skills, and capabilities of new employees. And engaging and retaining employees to achieve long-term organizational objectives. In talent management, the word talent refers to your employees. This form of management is a proactive long-term business strategy. It involves critical components of human resources practices. But talent management isn't just an HR responsibility. Every employee can be involved in establishing an effective talent management strategy. This may require investment towards developing and increasing the overall work experience of your employees, which may make it easier to reach business objectives. Managers play a prominent role in employee recruitment and development, but they're also responsible for retaining high potential employees. As workplace demands change, managers can also adjust their approach towards training and coaching employees to ensure a positive response to new conditions and situations. Talent management helps align the long-term goals of both the organization and employee. According to a 2017 McKinsey and Company global survey, effective talent management efforts improve organizational performance, so it's important for businesses to invest in these practices. Attracting and retaining talent are two vital elements of talent management. When people leave their jobs, it's typically because their employer has weak talent management practices. As other organizations lose their top talent, this can be a great opportunity for your organization to attract that talent with better management practices. Having strong talent management practices may also help you retain your own top talent even during tough times. In a booming job market, there's often high demand for talent, giving job seekers the upper hand. Organizations that understand this trend and adapt by taking immediate action often have a competitive advantage. To attract the right employees, hiring managers can identify the unique and changing demands of job seekers and develop creative ways to satisfy their needs. To retain top talent, an organization can consider their employees a top priority and find solutions to keep them motivated. Organizations prioritizing their employees may allow remote or flexible working hours, re-design office spaces to make the workplace more comfortable and attractive, or focus on improving employee benefits. These organizations understand that a one size fits all approach may not work because preferences can vary for individuals and groups. However, there are a few approaches for attracting and retaining talent. One approach is to adopt diversity and inclusion practices. While most companies may emphasize diversity and inclusion during the recruitment stage, some might fail to incorporate them into their daily workplace culture. An organization can overcome potential biases by providing opportunities for all employees to grow or expand in their roles. Offering every employee the same support such as constructive feedback and training development may help your organization perform better as a whole. Another approach is focusing on automatization and digitization. Most employees, especially high performing ones, are often interested in expanding their skills and taking on new challenges. Your organization can promote a technology forward culture that increases productivity and minimizes the margin of error. For example, regularly updating your company software may help keep employees sharp on the job and simplify work processes. Your organization can also practice a transparent approach. For instance, you can be transparent through your mission or vision statement for reaching goals and objectives. People often prefer to work for companies that align with their personal values and beliefs. Being upfront about company initiatives not only displays transparency, but also fosters employee engagement. When employees are aware of their employer's mission, it helps them recognize their job compatibility. Most people perform their best when they feel their role is the right fit for them. Managing a successful organization is a lot more than just hiring the right people to do the job. To be successful, you can be strategic in your talent management to build a competitive workforce. If you want to attract and retain top talent, you can first build an employee focused culture.