How do you manage the finances of a small business? Let's explore forecasting revenue and cashflow, key concepts that enable businesses to remain competitive. We'll also explore how small businesses can engage customers, when to consider equity financing, and how to estimate your own financial needs. Forecasting revenue is crucial for the small business, especially in the early existence phase when there is a lack of records available to help in forecasting. the forecasting revenue process actually begins before the budget process does. This is because you forecast how much revenue and expenses you anticipate the business will have before you plan how much to allocate across the business. The first step in developing a revenue forecast is to determine what type of forecast you would like to use. There are two main types of forecasting, judgment and quantitative. In judgment forecasting, the owner will determine what revenue streams they will receive and what their expected amount of revenue will be from each. This is a little more difficult to accomplish because everyone has a different vision on how much revenue they think that they will receive and where it will come from. In quantitative based revenue forecasting, the revenue is based on data that's either taken from recent business records from similar businesses or records from years of collected historical data. The business owner can also combine the two types of forecasting revenue for a mixed method approach. In this method, the quantitative data from previous years or records is combined with the owners judgment and intuition about the business's chances of proceeding down the previous revenue and expense tracks. With this method, the business owner can apply the information that they've learned to gauge if the historical data of the past will increase, decrease, or remain the same. Once the forecast has been established, it's a living document that needs to be updated as each month passes to establish trends that will make future forecasting more reliable. Cashflow forecasting is very similar to forecasting revenue, except that it's more specific regarding the projected revenue and expenditures over a specified time period. Each revenue stream or cash inflow is carefully examined along with the projected cash outflow to make a determination as to how much profit will be generated for a month or what the monthly business expenses will be. Cashflow forecasting helps business owners predict cashflow for future months and aid them in determining whether the business is generating positive or negative cashflow each month.