Enjoying the preview?
This is the free first lesson. Get full access — request a demo or sign in.
External Communication Strategies
Learn how to implement effective external communication strategiesPreview the first lesson free — get full access to all 5 lessons.
Advanced Provider : Erica Simpson 5 Lessons · 13m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
How can you use media relations to your advantage? How can you make statements that lessen the impact of a corporate crisis? Effective external communication strategies are necessary for communicating with customers, the public, the media, or any other people who are external to your organization. One of the biggest challenges an organization faces when it comes to external communication is how well it can communicate a message with its target audience. Identifying the audience and how and when to reach them can help develop effective public relations and crisis management strategies.
In External Communication Strategies, you’ll learn common strategies you can use to effectively communicate with the media, customers, and stakeholders. You’ll learn why it is important to consider your target audience when creating messages. We’ll explain planning public relations and media campaigns and how to use them to counter negative press and build interest in your company. By the end of this course, you will be able to develop and implement an effective external communication strategy.
What You'll Learn
- Discover common external communication strategies for reaching the media, customers, and stakeholders
- Explain the best methods for communicating with people external to your organization
- Explore strategies for public relations and crisis management
- Identify your target audience and decide how and when to reach them when creating messages
- Plan public relations and media campaigns to counter negative press and build interest in your company
- Develop and implement an effective external communication strategy
Key Takeaways
- Effective external communication strategies are necessary for communicating with customers, the public, the media, and others outside the organization.
- One of the biggest external communication challenges is how well an organization can communicate a message to its target audience.
- Identifying the audience and how and when to reach them helps develop effective public relations and crisis management strategies.
- Planning public relations and media campaigns can be used to counter negative press and build interest in a company.
- Statements can be made to lessen the impact of a corporate crisis.
Frequently Asked Questions
What will I be able to do by the end of this course?
By the end of the course, you will be able to develop and implement an effective external communication strategy.
What topics does this course cover?
It covers common strategies for communicating with the media, customers, and stakeholders, why it is important to consider your target audience when creating messages, and how to plan public relations and media campaigns to counter negative press and build interest in your company.
Why does this course emphasize the target audience?
Because a major external communication challenge is how well an organization can communicate a message with its target audience, and identifying the audience and how and when to reach them helps develop effective public relations and crisis management strategies.
What lessons are included?
The course includes Introduction; External Messaging and Meetings; Strategizing for Public and Media Relations; Communication Methods for Crisis Management; and Test Your Knowledge.
What skills will I gain?
You will build skills in communication strategies, external marketing, marketing strategies, media strategy, messaging strategy, and strategic communication.
Professional Certifications and Continuing Education Units (CEUs)
Society for Human Resource Management (SHRM®)
Professional Development Credits (PDCs): 0.25
KnowledgeCity is approved by SHRM as a Recertification General Provider to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). By taking the courses approved by SHRM, KnowledgeCity can award SHRM Professional Development Credits (PDCs) for HR knowledge and competency programs related to the SHRM Body of Applied Skills and Knowledge™ (the SHRM BASK™).
