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Crisis Communications
Learn how to effectively act and communicate amid a media crisisPreview the first lesson free — get full access to all 5 lessons.
Advanced Provider : Bryan Rice 5 Lessons · 14m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
Crisis management public relations can make or break the reputation of your company. To successfully navigate a crisis, an organization must be prepared for it. This is where crisis management becomes integral to interactions with key stakeholders and the public. Organizations may experience an unexpected incident that leads to negative publicity, press, and social media mentions. Knowledgeable PR professionals understand there is no single way to handle crisis management. The most effective public relations strategies use a multi-faceted approach incorporating several components of effective crisis management public relations. This course will analyze all the factors to navigate a crisis and protect your organization’s reputation.
In this course, you will learn how experienced public relations professionals handle a crisis and engage in the crucial role of crisis communications. We’ll look at the public relations role when interacting with customers, employees, clients, and key stakeholders to ensure your organization can begin repairing any reputational damage. We’ll also look at building trust, delivering effective messages, and building the playbook to adapt and learn for future crises.
What You'll Learn
- Create a crisis management team for use during and after a crisis
- Communicate effectively with stakeholders and the public during a crisis
- Apply techniques for repairing a damaged reputation
- Build trust and deliver effective messages when interacting with customers, employees, clients, and key stakeholders
- Develop a playbook to adapt and learn from crises for the future
Key Takeaways
- Crisis management public relations can make or break the reputation of a company, so an organization must be prepared before a crisis occurs.
- There is no single way to handle crisis management; the most effective public relations strategies use a multi-faceted approach with several components.
- Public relations plays a crucial role when interacting with customers, employees, clients, and key stakeholders to begin repairing reputational damage.
- Building trust, delivering effective messages, and building a playbook help organizations adapt and learn for future crises.
Frequently Asked Questions
Who is this Crisis Communications course for?
It is for public relations professionals and those responsible for handling a crisis and protecting an organization's reputation when interacting with customers, employees, clients, and key stakeholders.
What will this course cover?
The course analyzes the factors needed to navigate a crisis, including creating a crisis management team, communicating during crises, repairing reputational damage, building trust, delivering effective messages, and building a playbook for future crises.
What skills will I gain from this course?
You will gain skills in professional communication, crisis communications, crisis management, incident communication, and public relations.
What lessons are included in the course?
The course includes Introduction, Creating a Crisis Management Team, Communicating During Crises, Repairing Reputational Damage, and a Test Your Knowledge assessment.
What are the main learning objectives?
To create a crisis management team for use during and after a crisis, communicate effectively during a crisis, and understand techniques for repairing a damaged reputation.
Professional Certifications and Continuing Education Units (CEUs)
Project Management Institute (PMI®)
Professional Development Units (PDUs): 0.25
KnowledgeCity has been reviewed and approved by the PMI® Authorized Training Partner Program. Users can maintain your PMI credentials by earning PDUs from KnowledgeCity qualified courses in Project Management, Business Management, Leadership and many others.
Society for Human Resource Management (SHRM®)
Professional Development Credits (PDCs): 0.25
KnowledgeCity is approved by SHRM as a Recertification General Provider to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). By taking the courses approved by SHRM, KnowledgeCity can award SHRM Professional Development Credits (PDCs) for HR knowledge and competency programs related to the SHRM Body of Applied Skills and Knowledge™ (the SHRM BASK™).
