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User Experience (UX) Basics for Non-Designers
Learn about the user experience and fundamentals of designing with the user in mind.Preview the first lesson free — get full access to all 22 lessons.
Beginner Provider : Anne Ross 7 chapters · 22 Lessons · 1h 39m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
The past few decades have seen an explosion of online businesses and e-commerce websites. More and more brick-and-mortar stores and traditional businesses are developing an online presence, and many new companies and startups are simply bypassing physical locations to operate exclusively online. These businesses recognize that if they want to meet demand and continue to grow, they need to go where the clients are. The savviest among these companies also realize that just having an online presence isn’t enough to guarantee customer interest or continued client engagement. They understand that their website must appeal to their demographic by not only being visually captivating but also intuitive in design, highly usable, and functional. This is the basis of User-Friendly Experience, or UX, design—keeping users loyal to a product or brand through positive website interactions.
In this User Experience (UX) Basics for Non-Designers course, you’ll discover what UX design means, learn about user research and perspectives, and explore common UX tools used in design. You’ll learn about color psychology and meanings, as well as typography principles. Additionally, you’ll understand what a prototype is, examine types of prototypes, and follow the prototype process. Finally, you will see what it means to test for UX and make adaptations according to the results of the tests.
What You'll Learn
- Describe what UX design is and how it differs from UI design
- Identify psychology, usability, design, copywriting, and analysis techniques
- Apply user research methods including observation, interviews, surveys, and user profiles
- Use color psychology, the 60-30-10 rule, and typography principles in design
- Implement a design strategy from the user perspective
- Build, evaluate, and test prototypes by following the prototyping process
Key Takeaways
- UX, or User-Friendly Experience design, keeps users loyal to a product or brand through positive website interactions.
- An effective website must be visually captivating as well as intuitive, highly usable, and functional.
- UX design draws on user research and perspectives, with common UX tools used in the design process.
- Color psychology, the 60-30-10 rule, and typography principles help match design choices to a brand.
- Prototyping and UX testing let designers make adaptations based on the results of those tests.
Frequently Asked Questions
Who is this course for?
It is designed for non-designers who want to learn the basics of User Experience (UX) design, covering what UX design means, user research, and common UX tools.
What topics does the course cover?
It covers what UX design is and how it differs from UI design, user research and perspectives, common UX tools, color psychology and the 60-30-10 rule, typography principles, the prototyping process, and testing for UX.
What skills will I gain?
You will gain skills in Experience Design, UI/UX Research, UI/UX Writing, and User Experience (UX) Design, including asking the right questions to gauge user interest and needs.
Do I need design experience to take this course?
No. The course is titled UX Basics for Non-Designers and introduces foundational UX concepts from the user perspective.
What does the course teach about prototyping?
It explains what a prototype is, examines types of prototypes, covers the benefits of prototyping, and follows the prototyping process through to testing for UX.
