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Creating Value Through Strategy
Understand the market and your resources to gain a competitive advantagePreview the first lesson free — get full access to all 5 lessons.
Beginner Provider : Joseph Rice 5 Lessons · 12m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
Creating a competitive advantage is what will allow a company to thrive in the marketplace. Through market research, a diagnosis, and an understanding of your resources, you can gather insight on what the consumer needs and what you have the ability to provide. These are the building-blocks of creating and sustaining a competitive advantage. And it begins with understanding the market. You can do that with an in-depth study of the marketplace, which is also known as a market diagnosis.
In KnowledgeCity’s course on Creating Value Through Strategy, you’ll learn what a market diagnosis is and what is needed to make it meaningful. From there, we’ll discuss different techniques for performing a market diagnosis and discover some research sources that are readily available. This course will also talk about understanding and allocating resources. It all ties together with a detailed discussion on gaining a competitive advantage.
What You'll Learn
- Describe what a competitive advantage is and how to gain one
- Perform a market diagnosis using different techniques and available research sources
- Identify why a market diagnosis is important for understanding the market
- Define and identify the resources a company has available
- Align resources with objectives to build and sustain a competitive advantage
Key Takeaways
- Creating a competitive advantage is what allows a company to thrive in the marketplace.
- A market diagnosis is an in-depth study of the marketplace, and the course explains what it is and what is needed to make it meaningful.
- Market research, a diagnosis, and an understanding of your resources are the building-blocks of creating and sustaining a competitive advantage.
- The course covers different techniques for performing a market diagnosis and identifies research sources that are readily available.
- Understanding and allocating resources ties together with gaining a competitive advantage.
Frequently Asked Questions
What will I learn in this course?
You will learn what a market diagnosis is and what is needed to make it meaningful, different techniques for performing a market diagnosis, readily available research sources, how to understand and allocate resources, and how to gain a competitive advantage.
What topics do the lessons cover?
The course includes lessons on Introduction, Performing a Market Diagnosis, Aligning Resources With Objectives, Creating and Sustaining a Competitive Advantage, and a Test Your Knowledge section.
Why is a market diagnosis important?
Understanding the market through an in-depth study, known as a market diagnosis, helps you gather insight on what the consumer needs and what you have the ability to provide, which are building-blocks of creating and sustaining a competitive advantage.
What is a competitive advantage according to this course?
The course describes what a competitive advantage is and explains that creating one is what allows a company to thrive in the marketplace, with a detailed discussion on how to gain it.
