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KnowledgeCity

Persuasive Speaking

Create deeper connections with audiences during public speeches
Preview the first lesson free — get full access to all 5 lessons.
Course: On-Demand
Advanced Provider Ashley Allen Brown  5 Lessons ·  12m  in Arabic, German, English, Spanish, French, Portuguese, Chinese 

Course Description

The goal of public speaking is to build rapport and influence with your audience through a carefully crafted message. Having influence hinges on your ability to connect with your audience this way. People learn and retain better when presented with a message that’s both verbal and visual. They also develop a deeper emotional bond with a presenter if they believe that person sees and understands them. Your ability to craft a message that’s clear, credible, heartfelt, and visual will transform any group you’re speaking to into an engaged and emotionally connected audience.

In these lessons on Persuasive Speaking, you will learn how to build a powerful bond with your audience through structured storytelling and imagery to complement and enhance your message. If your message is verbally, visually, and emotionally appealing, you’ll create a strong connection between yourself and your audience. And that will help you to persuade your audience towards whatever point you’re making.

What You'll Learn

  • Build rapport and influence with your audience through a carefully crafted message
  • Construct a compelling story to structure your speech
  • Connect emotionally with your audience to deepen engagement
  • Apply visual imagery to complement and enhance your message
  • Use visual tools to aid your public speeches
  • Deliver a clear, credible, and purposeful message

Key Takeaways

  • The goal of public speaking is to build rapport and influence with an audience through a carefully crafted message.
  • People learn and retain better when a message is presented both verbally and visually.
  • Audiences develop a deeper emotional bond with a presenter who they believe sees and understands them.
  • Structured storytelling and imagery help build a powerful bond between the speaker and the audience.
  • A message that is verbally, visually, and emotionally appealing creates a strong connection that helps persuade the audience.

Frequently Asked Questions

What will I learn in the Persuasive Speaking course?

You will learn how to build a powerful bond with your audience through structured storytelling and imagery to complement and enhance your message, so you can persuade your audience toward whatever point you are making.

How does this course help me connect with my audience?

The course teaches you to craft a message that is clear, credible, heartfelt, and visual, and to connect emotionally so your audience believes you see and understand them, transforming them into an engaged and emotionally connected audience.

What topics or lessons are covered?

The course covers an Introduction, Effective Storytelling, Connecting Emotionally, and Visual Imagery, followed by a Test Your Knowledge section.

Why does this course emphasize visual elements?

Because people learn and retain better when presented with a message that is both verbal and visual, the course shows you how to apply imagery and use visual tools to aid your public speeches.