What do financial ratio analysis and profitability involve? In these lessons, you will learn what profitability ratios are and how they're used to help manage a business. We will explore how these ratios are used to evaluate the success of a business and its managers. We will also introduce the concept of sustainability and how it plays an important role in a company's profitability. Profitability ratios are tools used to track financial performance. Managers and investors calculate these ratios on a frequent basis, and these calculations are always presented along with the company's financial statement reports. Since businesses want to earn a profit and investors want a return on their investments, these ratios showcase how the company is performing and working to generate a profit. Profitability ratios are financial metrics that measure an organization's success in its pursuit of earnings. These ratios utilize information gathered from financial statements, revenues and expense analyses, balance sheets, income statements, and statements of the owner's equity. Profitability ratios demonstrate how well your company is being managed, using the profit it's generating as a framework. When compared to your competitors, a higher value in a given ratio lets you know that your company is performing well. These ratios are most useful when they're used to compare the company's performance to similar companies in the same industry, the company's historical performance, or against the benchmark data that's available for your industry. For owners or investors, profitability analysis that use these ratios allow them to evaluate how well the organization is doing. Strong ratios can attract new investors and help to sustain your business for the long run as they indicate that your company is being competently managed. When the ratios are weak, they can give you an idea on where to refocus your attention to make improvements and increase your organization's profit potential. Good or bad, ratios are helpful to the company decision-makers that need this information to help drive a profitable future.