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Basics of Persuasion
Learn to persuade effectivelyPreview the first lesson free — get full access to all 5 lessons.
Intermediate Provider : Erica Simpson 5 Lessons · 13m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
In these lessons on the Basics of Persuasion, you will learn how using the key elements of persuasion will enable you to convince your audience. You’ll learn to recognize and evoke emotion, use nonverbal communication, and you’ll learn how you can build relationships with your audience through trust.
While informative and persuasive speech have their similarities, they are very different. The methods and techniques used in persuasive speech can equip you with the tools necessary to effectively persuade your audience in a business setting. You will learn how controlling your gestures, adjusting your delivery, and appealing to your audience’s emotions can help you properly persuade your audience. These lessons will also discuss why it is important to build a relationship with your audience and the role that authenticity plays in both persuasion and day-to-day communication. Once you start using these basics of persuasive speech, you will see why it is important to communicate persuasively in a business setting.
What You'll Learn
- Understand what persuasive speech is and how it differs from informative speech
- Recognize and evoke emotion to appeal to your audience in a business setting
- Identify and use nonverbal elements of persuasive communication
- Control your gestures and adjust your delivery to persuade effectively
- Persuade by using authenticity to build trust with your audience
- Build relationships with your audience through trust
Key Takeaways
- Using the key elements of persuasion enables you to convince your audience.
- Although informative and persuasive speech share similarities, they are very different.
- Controlling your gestures, adjusting your delivery, and appealing to your audience's emotions help you properly persuade your audience.
- Authenticity plays a role in both persuasion and day-to-day communication.
- Communicating persuasively is important in a business setting.
Frequently Asked Questions
What will I learn in the Basics of Persuasion course?
You will learn how to use the key elements of persuasion to convince your audience, including how to recognize and evoke emotion, use nonverbal communication, and build relationships with your audience through trust.
How does persuasive speech differ from informative speech?
While informative and persuasive speech have their similarities, they are very different; this course focuses on the methods and techniques used in persuasive speech to effectively persuade your audience in a business setting.
What role does authenticity play in this course?
The course discusses why it is important to build a relationship with your audience and the role that authenticity plays in both persuasion and day-to-day communication, including a lesson on Persuading with Authenticity.
What lessons are included in this course?
The course includes Introduction, How to Move from Informing to Persuading, Nonverbal Elements of Persuasive Communication, Persuading with Authenticity, and a Test Your Knowledge assessment.
Who is this course useful for?
It is intended for those who want to communicate persuasively in a business setting, equipping them with the tools necessary to effectively persuade their audience.
