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Logistics and Communication
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Beginner Provider : Kersten Kelly-Bruner 5 Lessons · 15m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
Logistics is a series of individual processes that intertwine to create a complex network of moving products from one location to another. Communication is at the core of how the processes are connected, and departments interact cross-functionally to facilitate product movement. Marketing is one key department that is impacted. Although the goal of marketing is to achieve customer service levels and on-time order fulfillment, they must consider and embrace the capabilities of logistics to exceed customer expectations. Marketing must understand how to position the message to the customer to leverage the advantages of logistics. Customer service is another key component of logistical success. Delighting your customers with exceptional service builds loyalty and generates repeat purchases. Customer retention drives profitable growth and the long-term success of a company as continued customer satisfaction is achieved. By understanding the logistics processes that facilitate getting products to customers, you leverage the capabilities of your network to improve customer service by making and keeping promises to deliver goods.
In Logistics and Communication, you will understand the need to communicate within the organization for logistics to operate successfully and how it cuts across various departmental boundaries. You’ll gain an understanding of how logistics can be used while developing a marketing strategy. You’ll also explore how to use logistics to manage and improve customer service, including how to measure customer satisfaction.
What You'll Learn
- Explain why communication within the organization is needed for logistics to operate successfully
- Discuss how logistics cut across departmental boundaries to facilitate product movement
- Describe how logistics can be used while developing a marketing strategy
- Identify how to use logistics to improve customer service and measure customer satisfaction
- Recognize how customer retention and exceptional service build loyalty and drive profitable growth
Key Takeaways
- Logistics is a series of intertwining processes that form a complex network for moving products from one location to another.
- Communication is at the core of how logistics processes connect and how departments interact cross-functionally to facilitate product movement.
- Marketing must understand and embrace the capabilities of logistics to position its message and exceed customer expectations.
- Delighting customers with exceptional service builds loyalty, generates repeat purchases, and drives long-term profitable growth.
- Understanding logistics processes lets you leverage your network to improve customer service by making and keeping delivery promises.
Frequently Asked Questions
What does this course cover?
Logistics and Communication covers the need to communicate within the organization for logistics to operate successfully and how it cuts across departmental boundaries, how logistics can be used while developing a marketing strategy, and how to use logistics to manage and improve customer service, including how to measure customer satisfaction.
Who is this course for?
It is suited to those involved in logistics, marketing, and customer service who want to understand how communication connects logistics processes across departmental boundaries and how logistics supports marketing strategy and customer service.
What skills will I gain from this course?
The course develops skills in Communications, Sales, and Teamwork.
What topics are included in the lessons?
Lessons include Introduction, Communicating in the Organization, Marketing With Logistics, Valuing Customer Service, and a Test Your Knowledge assessment.
How does logistics relate to marketing in this course?
The course explains that while marketing aims to achieve customer service levels and on-time order fulfillment, it must consider and embrace the capabilities of logistics, and learn how to position the message to the customer to leverage the advantages of logistics.
