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Evaluating a Competitive Analysis
Learn how to analyze competitor data, spot opportunities, and monitor your competitive intelligence in a way that supports continuous improvement.Preview the first lesson free — get full access to all 5 lessons.
Advanced Provider : Aileen Smith 5 Lessons · 16m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
For a business organization to benefit from the competitive intelligence data it has gathered, it must analyze the data and publish the results on a regular basis. This is best accomplished by installing an in-house competitive marketing analysis program that manages data collection, data analysis, dissemination of results, and provides timely input to both marketing and strategy development. In this course, we’ll not only walk you through how to go about creating your own competitive market analysis program, but we’ll also discuss show you how to analyze and make the most of the data you collect.
In this course, you will explore how to analyze competitive data and choose an evaluation framework that works in unison with your organization’s business initiatives. You will learn how to identify gaps in product and service offerings, recognize performance issues and provide solutions. You will also be provided with the framework to build your own Competitive Market Analysis (CMA) program.
What You'll Learn
- Recognize the benefits of using a competitive evaluation framework
- Use competitive analysis to identify business opportunities
- Identify gaps in product and service offerings
- Recognize performance issues and how to respond to them
- Build an in-house Competitive Market Analysis (CMA) program
- Analyze competitor data and maintain ongoing competitive intelligence
Key Takeaways
- To benefit from gathered competitive intelligence data, an organization must analyze the data and publish the results on a regular basis.
- An in-house competitive marketing analysis program manages data collection, data analysis, dissemination of results, and provides timely input to both marketing and strategy development.
- Choosing an evaluation framework that works in unison with the organization's business initiatives supports effective analysis of competitive data.
- Competitive analysis can be used to identify gaps in product and service offerings and to recognize performance issues and provide solutions.
Frequently Asked Questions
What will this course teach me to do?
It walks you through creating your own competitive market analysis program and shows you how to analyze and make the most of the data you collect, including choosing an evaluation framework, identifying gaps in product and service offerings, and recognizing performance issues and providing solutions.
Does this course help me build a Competitive Market Analysis program?
Yes. The course provides the framework to build your own in-house Competitive Market Analysis (CMA) program.
What topics are covered in the lessons?
The lessons cover an Introduction, Analyzing Competitor Data, Understanding Your Opportunities, Maintaining Competitive Intelligence, and a Test Your Knowledge section.
What skills does this course develop?
It develops skills in Business Analysis, Competitive Analysis, Customer Analysis, Industry Analysis, Market Analysis, and Product Analysis.
