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Designing a Logo
Master the basics of design used in logo creationPreview the first lesson free — get full access to all 41 lessons.
Intermediate Provider : Joseph Tury 8 chapters · 41 Lessons · 3h 8m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
Whether it’s a large corporation or a one-person operation, a logo is usually the first graphic element businesses use to define themselves. A logo is a great way to advertise a profession and is often used on business cards as a way to create interest. But creating a logo requires a specific set of interdisciplinary skills and a significant time investment—despite common misconceptions that a logo can be created in just a few hours by throwing clipart and text together in a word processor.
In this Designing a Logo course, you will learn the art of designing a logo from concept through final output. Logo creation is not as simple as writing the name of a business and pairing it with a generic graphic. There is much more to the process, and this is the perfect course for gaining the knowledge necessary to create a high-quality logo for any brand.
What You'll Learn
- Research brand identity to inform logo concept and direction
- Identify the correct applications and the right text style for a specific business
- Create complex designs by combining simpler shapes, including rectangular and circular logos
- Use color choices to reflect and communicate brand identity
- Apply Adobe Illustrator tools such as the Type Tool, Pen Tool, Shape Tools, and Pathfinder Panel for logo design
- Distinguish a logomark from a logotype and sketch and prototype a logo design
Key Takeaways
- A logo is usually the first graphic element businesses use to define themselves and is often used on materials such as business cards.
- Creating a logo requires a specific set of interdisciplinary skills and a significant time investment.
- The course covers logo design from concept through final output, not simply pairing a business name with a generic graphic.
- Both font choice and color choice affect brand perception, so type and color are selected to reflect brand identity.
- Adobe Illustrator and its tools are used throughout the logo design process.
Frequently Asked Questions
Who is this course for?
It is intended for anyone wanting to gain the knowledge necessary to create a high-quality logo for any brand, from a large corporation to a one-person operation.
What will I learn to do in this course?
You will learn the art of designing a logo from concept through final output, including researching brand identity, choosing text styles and colors, combining shapes into complex designs, and using Adobe Illustrator.
What design tool does this course use?
The course covers Adobe Illustrator, including helpful guides, the Type Tool, advanced type techniques, the Pen Tool, the Shape Tools, the Pathfinder Panel, and color swatches.
What is the difference between a logomark and a logotype?
The course includes a lesson on Logomark vs. Logotype that distinguishes between the two.
What skills will I gain from this course?
You will build skills in brand design, brand identity, graphic design, icon design, identity design, and logo design.
