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Obtaining Market Research Data
Learn how to obtain raw market data and transform it into valuable insights.Preview the first lesson free — get full access to all 6 lessons.
Advanced Provider : Bryan Rice 6 Lessons · 20m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
Regardless of where your organization is in their marketing research journey, this course will allow you to gain an understanding of the most effective data collection and analysis methods used. For example, as a consumer, you are probably aware of the basic survey requests you may get on a payment receipt. But are you aware of all that goes into this simple survey request? Countless hours are spent on survey design, eliminating bias in the survey, determining what data to collect, and how to go about analyzing customer responses to make informed decisions.
In this course, we’ll take a deep dive into all things data: the various ways of collecting it, strategies for avoiding bias, and how to analyze it and transform it for use. We will start with a review of data types, discuss techniques to collect data, and then review methods of analysis. All of these phases are essential not only for gathering insights, but also for making informed decisions that positively affect your business.
What You'll Learn
- Compare measurement methods used for advanced market research
- Identify bias and assess its impact on marketing research
- Evaluate primary and secondary data collection techniques
- Explain the advantages and disadvantages of quantitative and qualitative research
- Transform raw data into useful, usable information
- Design market research questionnaires while avoiding bias
Key Takeaways
- Effective market research depends on choosing the right data collection and analysis methods for the organization's stage in its research journey.
- Designing questionnaires involves significant effort in survey design, eliminating bias, and deciding what data to collect.
- The course covers data types, techniques to collect data, and methods of analysis as essential phases of research.
- Both primary and secondary data collection techniques, along with quantitative and qualitative research, have distinct advantages and disadvantages.
- Transforming raw data into useful information supports gathering insights and making informed decisions that positively affect the business.
Frequently Asked Questions
What will I learn in this course?
You will learn to compare measurement methods for advanced market research, identify bias and its impact, evaluate primary and secondary data collection techniques, explain the advantages and disadvantages of quantitative and qualitative research, and transform raw data into useful information.
Who is this course for?
This course is designed for anyone in an organization, regardless of where they are in their marketing research journey, who wants to understand effective data collection and analysis methods.
What topics does the course cover?
The course covers market research questionnaires and avoiding bias, types of data in market research and analysis, and transforming raw data for use, structured around collecting data, avoiding bias, and analyzing it.
Does the course address survey bias?
Yes. It covers strategies for avoiding bias, including identifying bias and its impact on marketing research and a dedicated lesson on avoiding bias in market research questionnaires.
How is the course structured?
The course includes lessons starting with an Introduction, followed by Market Research Questionnaires, Avoiding Bias, Types of Data in Market Research and Analysis, Transforming Raw Data for Use, and a Test Your Knowledge assessment.
Professional Certifications and Continuing Education Units (CEUs)
Project Management Institute (PMI®)
Professional Development Units (PDUs): 0.5
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